Pinnacle Cranes Solidifies Position in Southeast Market

One of the reasons that Pinnacle Cranes is one of Link-Belt’s best distributors is because it works extremely hard to anticipate its customer’s needs.

📅   Tue March 31, 2015 - Southeast Edition
Eric Olson - CEG CORRESPONDENT


A Pinnacle representative will make a job site visit to every 218 crane working in the field and present the operator with a new 218 HSL Captain’s Club shirt while also conducting a survey of the crane and its performance to evaluate any additional
A Pinnacle representative will make a job site visit to every 218 crane working in the field and present the operator with a new 218 HSL Captain’s Club shirt while also conducting a survey of the crane and its performance to evaluate any additional
A Pinnacle representative will make a job site visit to every 218 crane working in the field and present the operator with a new 218 HSL Captain’s Club shirt while also conducting a survey of the crane and its performance to evaluate any additional The Pinnacle Cranes staff. Pinnacle Cranes began its new 218 HSL Captain’s Club program in March.

Charlotte-N.C.-based Pinnacle Cranes is known throughout the southeast as a top distributor of Link-Belt cranes and was, in fact, named one of Link-Belt’s Top 5 dealers in North America in 2014.

One of the reasons that Pinnacle Cranes is one of Link-Belt’s best distributors is because it works extremely hard to anticipate its customer’s needs. To that end, Pinnacle Cranes began its new 218 HSL Captain’s Club program in March.

“This initiative has been designed to give recognition to all the owners and operators who have purchased and are running a Link-Belt 218 HSL 110-ton crawler crane in the Carolinas,” said Jim Mackinson, vice president and general manager of Pinnacle Cranes, the authorized dealer in the Carolinas for Link-Belt.

He said that a Pinnacle representative will make a job site visit to every 218 crane working in the field and present the operator with a new 218 HSL Captain’s Club shirt while also conducting a survey of the crane and its performance to evaluate any additional service needs.

Pinnacle Cranes Are Everywhere

Take a drive past any good sized construction project in the Carolinas involving cranes and you will almost certainly see Link-Belt equipment, particularly the 218 HSL, provided by Pinnacle.

Indeed, many 218s have been in near continuous use by their owners and operators for decades. That attests to the crane’s built-in durability, as well as to Link-Belt keeping an inventory of parts for models more than 30 years old.

“It is a very versatile machine, easy to assemble and disassemble and it is used on a variety of highway projects to assist in erecting bridges and pouring concrete,” Mackinson said. “At other construction sites, the 218 is used in steel erection and material handling.”

He added that Pinnacle Cranes has invested in a large inventory of these cranes in order to ensure quick availability for its customers.

“It is certainly the dependable workhorse in the fleets of the highway contractors and steel erectors in the Carolinas,” Mackinson said, “and the most familiar 110-ton crawler crane for operators to hop in the seat and run.”

One of Link-Belt’s Top 5 in 2014

Pinnacle Cranes was selected as one of Link-Belt’s Top 5 dealers in 2014 based on overall performance in sales and marketing of the maker’s cranes.

Skeeter Collins, Link-Belt’s manager of North American sales, said in a statement that “their ability to sell cranes is not only a reflection of a superior product but also their outstanding customer service, long-term financial stability and solid reputation in the industry.”

Pinnacle Cranes was founded in 2001 as the crane division of Carolina Tractor, which has been in business since 1928 and is now one of the top Caterpillar dealers in the country.

Pinnacle serves its customers’ needs in both states by providing product sales, rentals and service needs. It also has one of the Southeast’s most extensive inventories of cranes and crane parts. The company’s goal is to serve the needs of all of its customers and to be thought of as “The Crane Service Company.”