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Purple Wave Combines Tradition and Modern Technology

Mon February 04, 2013 - Midwest Edition
Construction Equipment Guide

Purple Wave, the largest no-reserve Internet auction firm in the country, specializes in liquidating equipment and vehicles through online auctions. Customers with one item as well as those with a whole fleet to sell will find that Purple Wave provides an easy, straightforward way to sell used equipment quickly and efficiently, according to the company.

The Purple Wave approach to auctions maintains the traditional auction experience for buyers and sellers, but affords the convenience that comes with the Internet in a number of ways.

* Purple Wave offers turnkey service from start to finish including photographing customer assets, writing item descriptions, uploading to the web site, advertising and promoting the auction, selling to the highest bidder, collecting the money and sending the customers settlement checks.

* Selling with Purple Wave does not incur relocation costs. No need to transport equipment to an auction site. Purple Wave sells “as is, where is” eliminating all transportation costs.

* Fast turnaround. Regularly scheduled auctions, no waiting for a sale. A typical month includes auctions specific to construction, agriculture and trucks/trailers.

* No reserve auctions. Bidders compete with one another, increasing the value of items.

Recently recognized by Inc. Magazine as one of the fastest growing private companies in the United States, Purple Wave boasts approximately 100,000 registered buyers and 250,000 monthly visitors to, helping sellers reach a much broader marketplace than traditional auctions.

For more information, visit

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