Pro football running back Raheem Mostert is known for his explosive speed and agility on the field. Long before he was dodging tackles, he was navigating yards in his first job as a landscaper operating Bobcat Company equipment.
Through Paramount Advertising, he's reconnecting with his Bobcat roots, bringing the competitive spirit of professional football to the turf as he showcases his passion for perfect grass in the ZT7000 zero-turn mower.
"Landscaping was my first job growing up, so that makes this partnership genuine to me," said Mostert. "I remember seeing on job sites how much of a difference the right equipment could make. Whether it's on the football field or on a work site, performance matters — and Bobcat's commitment to performance is what makes them the best in the business."
The collaboration pairs Mostert's athletic power with Bobcat's precision engineering in an agility-centered campaign, showcasing that the ZT7000 has the breakaway speed, raw power and "turn-on-a-dime" precision worthy of the praise of a champion running back.
"Partnering with a powerhouse athlete like Raheem, who has a genuine history with our brand, feels like landing the number one overall pick," said Laura Ness Owens, chief marketing officer for Bobcat Company. "This campaign is about the shared spirit of toughness and high performance that defines both elite athletes and our equipment."
The match-up marks a natural collision of sports culture and high-performance equipment. While fans are used to seeing Mostert dominate on Sundays, this campaign highlights the shared attributes required to be successful on the football field and the work field: relentless power, exact precision and unmatched toughness. For Mostert, getting back on a Bobcat machine was a full-circle moment that goes beyond a traditional endorsement.
The new campaign, will run August through December 2026 across CBS Sports and Bobcat's digital and social platforms.
