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Razorfish Develops Online Presence for Bechtel Corporation’s Becon Unit

Tue January 08, 2002 - National Edition
Construction Equipment Guide


Razorfish, Inc. the digital solutions provider, has announced that it established the first web presence for Becon, a subsidiary of Bechtel Corporation, one of the world’s largest engineering and construction firms.

Built to serve the information and recruitment needs of the merit shop construction workforce, the site is available at www.beconconstruction.com.

The purpose of the site is to help Becon attract and retain craft workers and streamline the hiring process to keep pace with project demand. A key component of the solution is an online recruitment tool, which allows users to search job postings via criteria such as location or skill set, create a profile, and contact Becon’s recruiters. Craft resource managers can use the tool to post jobs and to search the database of qualified candidates to fill open requisitions and get qualified workers on board more efficiently.

”The new web site should help us to build stronger relationships with the craft and further our mission to be the U.S. construction industry’s employer of choice for the merit shop workforce,’ said Frank Erichson, president of Becon.

Working closely with the Becon teams in Houston and San Francisco, Razorfish conducted user research and stakeholder interviews to identify and prioritize the needs of three target user groups: craft employees, Becon craft resource managers, and Bechtel’s customers. The end result is a user-centered online presence that serves as an information resource on Becon’s history, services and projects. The site further aims to communicate Bechtel’s values and commitment to safety.

”We constructed Becon’s site with the intent of yielding tangible productivity improvements, as well as benefits to the brand – thereby maximizing Becon’s return on investment,’ said Jean Rogers, client partner for Razorfish.

”The informal networks that exist among the craft workforce and resource staff typify the kind of community that can really benefit from a central communication hub,’ said Mark Perlson, project manager for Razorfish. ”We feel we came up with a digital solution that simplifies and streamlines the lines of communications and can increase the response rate from a single posting.’

The Becon project is the latest in a series of current Razorfish projects in the construction industry, including CEMEX, Southern California Roofing, and Parsons Brinckerhoff.

Becon is a subsidiary of Bechtel Corporation, one of the world’s premier engineering, construction, and project management companies. Bechtel had revenue in 2000 of $14.3 billion. Headquartered in San Francisco, Bechtel has some 50,000 employees and more than 50 offices worldwide. Bechtel is engaged in 1,100 projects in 66 countries, and has customers in industries ranging from airports, telecommunications, and power plants to mining and metals, petroleum and chemicals, and water.

Founded in 1995, Razorfish is a digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York and has offices in Boston, Los Angeles, San Francisco, Silicon Valley, and Tokyo. Recent Razorfish clients include Ford Motor Company, Bechtel, Sony Corporation, DirecTV, Legg Mason, and HBO. For more information visit: www.razorfish.com.




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