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RDO Equipment Co. Announces Leadership Changes

Wed March 28, 2018 - West Edition #7
Construction Equipment Guide

Marshall Anderson
Marshall Anderson
Marshall Anderson Dennis Howard

RDO Equipment Co. announced two leadership changes in its Southwest Construction region, effective immediately. Marshall Anderson is executive vice president of the region, which also includes RDO Vermeer and the RDO Integrated Controls South division. Dennis Howard is taking on the new role of vice president of fleet and remarketing, and is now based in San Antonio, Texas.

Since joining RDO Equipment Co. in 2001, Anderson has held several leadership roles, primarily focused on the company's agriculture, Vermeer, and irrigation divisions. He served as executive vice president of RDO Vermeer and RDO Water since 2015. Adding responsibility of the construction division allows better customer focus and geographic alignment between the John Deere construction, Topcon and Vermeer businesses, according to the company .

“Key to Marshall's success has been his ability to balance the organization's culture with the needs of the business and our customers,” said Chris Cooper, COO of RDO Equipment Co.

Most recently vice president of RDO Equipment Co.'s Southwest Construction region and RDO Integrated Controls' South division, Howard has served in management roles with RDO Equipment Co. since joining the organization in 2007. His experience includes time overseeing Arizona, California and Texas stores, as well as rental operations and technology. Howard's new role as vice president of fleet and remarketing allows a greater focus on used equipment and rental fleet strategy.

“The combination of more than 10 years of leadership experience, and deep industry and OEM knowledge of our John Deere partnership gives Dennis the skills and strength to ensure this strategic aspect of our business is properly leveraged,” Cooper said.

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