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Ritchie Bros. Launches World’s First 21-Language Equipment Auction Web Site

Tue April 20, 2010 - National Edition
CEG



Ritchie Bros. Auctioneers officially launched its 21-language Web Site at the bauma trade show in Munich, Germany, April 19 to 25, 2010.

Millions of visitors already use the Ritchie Bros. Web site annually, purchasing more than $830M of equipment online in 2009 alone. The new rbauction.com delivers a large used equipment inventory and a large database of auction results and equipment specifications.

Key features of the new rbauction.com include:

• Current auction inventory and equipment search now in 21 languages

• Auction results now in 14 languages with equipment photos

• Live online bidding service now in seven languages

• Online bidding amounts and Auction Results in the clients preferred currency

• Enhanced search functionality: find items by make, model, auction details, lot number or serial number

• Zoomable, high-resolution equipment photos

• Side-by-side equipment comparison tool: compare by make, model, usage, specifications and auction

• Fully functional account services in 14 languages, featuring saved

searches, a personal Watchlist and customized email alerts

“I am glad that the Ritchie Bros. Web site will soon also appear in Greek,” said Timoleon Papadakis of Tripolis, Greece, who does not speak English and has been buying equipment at Ritchie Bros. auctions since 2003. “Being able to search for equipment in Greek will be very helpful for all Greek customers and will probably bring more. It will make it a lot easier to do business with Ritchie Bros. I hope they plan on having auctions in Greece soon.”

Headquartered in Vancouver, Canada, Ritchie Bros. has 40 auction sites in 10 countries and more than 620,000 customers in over 200 countries. Ritchie Bros. sold more than 283,000 lots at more than 325 unreserved public auctions worldwide in 2009. Each year the company’s web site, rbauction.com, receives millions of visitors searching for used equipment, upcoming auctions, selling prices from recent auctions and other information. One in three bidders at Ritchie Bros. auctions participate in auctions live and in real time at rbauction.com.

“We serve a global market of equipment buyers and sellers; our goal is to provide as much information and as many services as possible to them in their own language,” said Stephen Branch, Ritchie Bros. vice president. “The new rbauction.com is a powerful tool for equipment users. Our customers have always been able to find the equipment they need at our auctions; now they can find more information in their language to make informed buying decisions. At the same time, sellers will benefit from increased exposure through rbauction.com and interest from a wider global bidding audience.

“Our company has a long history of innovation, from the development of the ramp style of equipment auction to the introduction of real-time internet bidding and now to a comprehensive, multi-lingual used equipment web site. We think our customers will be just as excited about the new rbauction.com as we are and we look forward to welcoming even more visitors from around the world to our web site — and our auctions,” Branch said.

For more information, visit www.rbauction.com.