Roland Machinery Co. held its second annual business expo at its Franksville, Wis., location on March 24 from 11 a.m. to 7 p.m.. According to Tim Ryan, area sales director for Roland, “We wanted to give our customer base and potential customer base a more intimate feel for who we are, how our facility is set up and, most important, how we can provide them with the top-notch service our customers expect and deserve whether it be sales, rental, parts or repair.”

Approximately 175 attendees participated, including representatives from Komatsu, Komatsu Remarketing, Wirtgen, Dobbstadt, Gradall and many more. Topics covered included job site safety, new products, industry trends and used equipment.

Attendees enjoyed an assortment of food and beverages while learning new business strategies and admiring the latest offerings from the vendors.

Ryan said, “The event was certainly a success. Many of the contractors were very impressed with the facility and had a great time inspecting the new equipment in our fleet, which is available for rent or sale.”