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RSC Growing at Fast Pace

Mon April 14, 2008 - National Edition
Construction Equipment Guide

As one of the largest equipment rental companies in North America, RSC Equipment Rental Inc. is growing at a fast pace. As of Q4-2007, RSC’s adjusted EBITDA margin was 46.4 percent.

“Our success and growth is a direct result of RSC’s commitment to excellence, which is why we benchmark ourselves against the best companies in many industries, rather than just those in the equipment rental industry,” said Erik Olsson, president and CEO of RSC.

“At RSC, we are determined to make sure our reputation for quality equipment and first-rate customer service remains intact.”

Customer Focus

To help measure RSC’s effectiveness in its drive to satisfy customers, it uses the Net Promoter method of customer loyalty measurement. This allows RSC to benchmark against world-class standards.

Customer satisfaction is proven by RSC’s high on-time delivery rate, a fleet that is 98 percent current on manufacturer suggested preventative maintenance and RSC’s 24/7 in-house support. These statistics reflect RSC’s three key customer satisfaction requirements: availability, reliability and service.

RSC’s commitment to customers also drives how they focus on innovation, creating value for both the company and those it serves. Offerings such as a Mobile Tool Room, custom stocked tool trailers designed specifically to meet customers’ project needs and maintenance programs to prevent down-time and increase productivity.

RSC-specific programs like Total Control help customers manage their rental expenditures with increased visibility in what they rent. Additional innovations include the use of GPS devices for delivery trucks, handheld scanners and foam-filled tires.

Focus on Industrial Market

Currently, 30 percent of RSC’s business is in the industrial sector. Industrial projects within petrochemical, mining and power industries are examples of RSC’s diversified customer portfolio.

RSC’s success is seen in each of its 473 rental locations and its expanding geographic footprint. Investments in services and programs reduce the total cost to customers providing a higher value proposition.

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