Sennebogen Adds Power to Growing List of Distributors

Wed April 28, 2004 - Southeast Edition

Constantino Lannes, president of Sennebogen North America, has recently announced the appointment of Power Equipment Company, a division of Bramco LLC, as the latest addition to its growing list of distributors. Its Sennebogen territory covers all of Tennessee, and selected counties in Mississippi, Virginia, Georgia, Alabama and Arkansas.

For Power Equipment, taking on the Sennebogen green line opened the door to a number of markets that they had not been a part of in the past.

Larry Shuck, senior vice president of cranes and material handling products, indicated the company was impressed with the Sennebogen product line as were its customers. He further reported that within the first month, activity was brisk at Power Equipment and its sister company, Brandeis Machinery & Supply Company. “This level of market response just reinforces our decision,” said Shuck.

“We continue to be very impressed with the Sennebogen product line, organization and commitment to customer service,” said Shuck. “We have made a commitment to carry a complete inventory of spare parts ensuring maximum machine uptime. Power Equipment’s six branch locations throughout our Sennebogen area of responsibility puts us in close proximity to our customer to assure prompt service when needed.”

Another reason to add Sennebogen to the product offering according to Shuck was the Bramco philosophy to increase the commonality of the equipment offered. “This offers us a great deal of synergies going into the market. We can train more people at once and carry larger inventories. Because we focus on fewer product lines, we can be that much more knowledgeable about each product and therefore can better assist our clients in selecting the right piece of equipment for their application. This is consistent with our business philosophy,” said Shuck.

Lannes indicated that Sennebogen North America was very fortunate to continue to attract distributors of this calibre. “Power Equipment Company is a first rate organization and we are very proud of the fact that they have welcomed us into their organization. Being associated with Bramco speaks volumes about our products’ quality and capability. Just like their sister company Brandeis Machinery, they provide their customers with the ’best of the best.’ This extends not only to products, but to customer service and after sales support ensuring customer satisfaction at all times.”

For more information, call Sennebogen at 877/309-0999 or visit or call Power Equipment at 502/491-4203 or visit