While Sennebogen continues to expand the range of customers and applications for its purpose-built material handlers, the company has appointed marketing veteran Ryan Kolb to reinforce its support to distributors and their sales staff.
Constantino Lannes, president of Sennebogen LLC, announced that Kolb has joined the head office team, in Stanley N.C., in the newly created positon of marketing manager, Americas. According to Lannes, "Ryan has a very strong track record for aligning marketing tools and sales efforts to achieve bottom line results at every level, from the factory to the end user."
Kolb held several senior marketing positions within a worldwide industrial group over the past 12 years, and frequently earned recognition there for successful, innovative marketing leadership.
"I was involved in launching a wide range of new products in that time," he said. "That exposure to different needs and applications allowed me to see how different sales tools work in different situations, and in different hands. I think that will help us, at Sennebogen, to make sure that our sales network is well equipped to take on the varied challenges of our established markets as well as the new opportunities that we are continuing to develop."
Kolb is currently introducing himself to Sennebogen customers by attending local industry chapter meetings and working side-by-side with Sennebogen regional managers in the field.
"My goal for the next year is to begin work on an integrated strategy to ensure that our sales and marketing arms are working cohesively together. Then, in 2020, we'll see which strategies and messages are helping the sales team to get better traction for their customers."
For more information on the full line of Sennebogen green line material handlers, visit www.sennebogen-na.com.