Southeastern Equipment Co. Holds Annual Sales Meetings

Mon October 01, 2012 - Midwest Edition
Construction Equipment Guide


Case product Specialist Neil Detra (L) tells Southeastern Equipment’s Ryan Haney (in cab) and Dennis Kemeny about Ohio’s first new 1021F wheel loader.
Case product Specialist Neil Detra (L) tells Southeastern Equipment’s Ryan Haney (in cab) and Dennis Kemeny about Ohio’s first new 1021F wheel loader.
Case product Specialist Neil Detra (L) tells Southeastern Equipment’s Ryan Haney (in cab) and Dennis Kemeny about Ohio’s first new 1021F wheel loader. Southeastern Equipment’s Austin Barber, in from the Dublin Store, tries out a Case CX55B compact excavator. (L-R): Southeastern Equipment’s Tim Matheney, Jon Wickline, Mike Kaufmann of Case, and John Robinson of Southeastern Equipment check out the new F series 621 wheel loader. Jerry Rice puts a Case CX210 C excavator through the paces. (L-R): Gary Arthur joins Case’s Jim Fox and John Coe for a closer look at the Case 580 Super N backhoe. Southeastern’s team from Novi, Mich., John Warby (L) and Mike Zalewski, review the specs on a Case skid steer. The first session sales training group enjoys some fresh air before heading in for their classroom sessions.

Southeastern Equipment Company held its annual sales meeting the week of Sept. 9 at its facility in Brunswick, Ohio. The meetings, which consisted of two training sessions each lasting two days, were attended by sales representatives from the company’s Ohio, Kentucky and Michigan branches.

The meetings included extensive reviews on the dealership’s line of Case equipment and incorporated classroom time with field training in which sales representative were encouraged to operate both Case and competitive machines. A team of Case construction equipment representatives were on hand to provide detailed analysis of the company’s latest product developments and approach toward tier IV compliance issues. Representatives from CNH Capital also were on hand to discuss equipment financing packages and options.

Although Southeastern Equipment Company maintains three locations in Indiana along with its 15 locations in Ohio, Kentucky and Michigan, with the focus on Case equipment, the training course was restricted to the states in which Southeastern Equipment Company is the authorized Case dealer. A separate training course will be conducted for sales representatives in Indiana. As well as being a full line Case dealer, Southeastern Equipment Company also represents Badger, Bomag, Carlton, Champion Motor Graders, Etnyre, Genie, Gradall, Hyundai, JLG, Kobelco, Kubota, Midland Machinery, New Holland, Schwarze Street Sweepers, Skytrak, Superior Broom, Terex Off Highway Trucks, Terex Roadbuilding and Vacall sewer trucks and additional ancillary equipment lines.




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