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Southeastern Equipment Holds Annual Sales Meeting

Fri May 27, 2011 - Midwest Edition
Construction Equipment Guide

Classroom sessions were followed by hands on demonstrations of Case Construction Equipment’s lineup of new machines.
Classroom sessions were followed by hands on demonstrations of Case Construction Equipment’s lineup of new machines.
Classroom sessions were followed by hands on demonstrations of Case Construction Equipment’s lineup of new machines. Southeastern Equipment Company’s second sales training group of sales representatives take a moment between courses for a group photo. Greg Mercer of the Marietta, Ohio, branch logs some time behind the controls of this Case 590 Super N backhoe. Dana Babcock of the Troy, Ohio, store works with the Case 165 OL dozer. Ryan Haney of the North Canton, Ohio, store learns the ins and outs of the Case CX 350C excavator. Jim Allen of the Gallipolis, Ohio, store puts a Case TR 320 skid steer through its paces. A Terex TA 400 articulated dump truck is ready for review by Southeastern Equipment Company’s sales team. Case Construction Product Specialist Jim Fox reviews features of the Case CX55B compact excavator.

Southeastern Equipment Company held its annual sales meeting at its training facility in Cambridge, Ohio, the week of May 8. Two sessions, each lasting two days were held, were attended by the sales representatives from the company’s Ohio, Kentucky, and Michigan branches.

The event focused on Case Equipment and featured both classroom time and field training with every sales representative afforded time to operate both Case and competitive machines.

According to Southeastern Equipment Company’s Jon Wickline, the entire sales team was enthusiastic about Case Equipment Company’s recent product launches, providing them and their customers a very complete line-up of Case machines.

Case Construction Equipment representatives were on hand to discuss several of the new Case machines including the Alpha Series line of skid steers, that features nine models with either radial or vertical-lift. The radial lift machines are engineered for digging, prying and pushing, while the vertical lift models are designed for lift-and-carry applications

Case Construction Equipment also expanded its compact excavator line with the introduction of its Case CX55B minimum tail swing model. Targeting utility, commercial and residential construction markets, the CX55B offers the transportability of a skid steer.

Case Construction Equipment recently launched its C Series full-sized excavator line with three new models, the CX250C, CX300C and CX350C. The excavators offer increased fuel efficiency, productivity, operator comfort and improved serviceability. The new excavators feature Tier IV Interim-certified cooled exhaust gas recirculation (CEGR) technology that combines cleaner burning with enhanced horsepower.

New Case 580N, 580 Super N, 580 Super N Wide Track and 590 Super N backhoes with Case-exclusive Power Lift replace the company’s three M Series machines.

Additionally, Case Construction Equipment has expanded its new F Series wheel loader product line with two all-new models, the 1021F and 1121F. The new machines are engineered specifically to meet quarry, aggregate and truck-loading applications.

Southeastern Equipment Company has 19 branches throughout Ohio, Indiana, Kentucky and Michigan and is the authorized dealer for Case Construction Equipment in all of its locations except Indiana. Other manufacturer product lines carried by Southeastern Equipment include Bomag, Champion, Etnyre, Felling, Gradall, Kawasaki, Kobelco, New Holland and Terex Haulers.

The sales teams also were given a training session on the Terex articulated dump truck as well as a presentation by Scott Moore of Burlington Installation Corporation, an independent provider of hydraulic kits and boom guards dedicated to serving Case dealers.

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