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Sullivan Auctioneers Launches eTractor.com, Powered by Proxibid

Thu December 20, 2018 - National Edition
Proxibid



Proxibid and Sullivan Auctioneers, a large real estate and farm machinery auctioneer, launched eTractor.com.

eTractor.com provides trusted online equipment solutions, offering live auctions, timed auctions and an equipment marketplace from Sullivan Auctioneers and its network of trusted sellers, all in one place, and leveraging Proxibid's Powered By solution. The first online-only auction on eTractor.com is accepting bids now until lots close Dec. 27 at 10 am Central, and will feature high-quality John Deere, Case and Claas equipment, among others.

Buyers can easily search inventory, buy equipment directly from the seller in the eTractor Marketplace, or participate in live and online-only auctions on eTractor.com. Sellers can list a machine on a monthly basis in the eTractor marketplace, set a deadline for sale with a timed online-only auction, or bring in the energy of a no-reserve live auction.

eTractor.com leverages Proxibid's latest and most robust Powered By product offering which enables auction companies to integrate Proxibid's solution into their own website, custom developed by Proxibid. On eTractor.com, all purchases, regardless of the transaction type, are facilitated by Proxibid's transaction engine, and are backed by MarketGuard, Proxibid's risk management system.

"The launch of eTractor.com is the next step for Sullivan Auctioneers as we continue to expand our business," said Rick Vacha, vice president of online solutions for Sullivan Auctioneers. "Proxibid's Powered By solution has provided Sullivan Auctioneers with a platform that allows our business to connect directly with equipment buyers and sellers across the globe. Proxibid's expertise in technology, marketing, and risk management have helped our team to bring this long-time vision to life."

"Proxibid offers the most compelling set of tools to advance the capabilities of the auction industry, as illustrated by the launch of eTractor.com," said Ryan Downs, president and CEO of Proxibid. "Proxibid's Powered By solution provides best-in-class e-commerce solutions, enabling sellers to reach a global audience. We are thrilled to work with forward-thinking companies, like Sullivan Auctioneers, that embrace new technologies and ideas."

To learn more about eTractor.com, to view auction catalogs, or to bid and buy, visit www.eTractor.com.