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Terex Gives Royal Treatment to ’King of the Dirt’ Winner

Fri September 28, 2007 - National Edition
Construction Equipment Guide

Tom Gray of Industrial Contracting Services in Holland, Ohio, is Terex Construction’s grand prize winner from the Terex King of the Dirt Demo Days.

Gray received an all expenses paid trip for himself, a guest and his Terex dealer, Bob Galloway of D-P Equipment in Camden, Mich., to the NASCAR Nextel Cup and Busch Series races in Bristol, Tenn., Aug. 23 to 26. Terex district sales manager John Poag hosted the grand prize winners at the race on behalf of Terex.

According to Rebecca Lashley, marketing manager for Terex Construction Americas, any contractors who attended the King of the Dirt Demo Days from December 2006 through April 2007, and purchased a Terex tractor loader backhoe within 30 days of the event, were automatically qualified for the grand prize drawing. Contractors received one entry into the drawing for each Terex tractor load backhoe they purchased during that time. At the end of the promotion, the winner was chosen randomly from all the tractor loader backhoe orders.

Gray purchased a Terex TX760B tractor loader backhoe to aid in his railroad construction and repair business. Currently, Gray uses his TX760B, equipped with forks, to haul railroad ties on a construction project.

“I was impressed with the King of the Dirt event I attended in April,” said Gray. “We were able to run the different machines at the event which made it easier for us to compare to what we already had in our fleet as well as other options we were considering. I am honored to have won the trip to Bristol.”

Galloway said that D-P Equipment has carried Terex equipment for many years, and he is pleased that his customers, including Gray, were able to benefit from attending the Terex King of the Dirt events.

“The presentations and the loader backhoe rodeo during the Demo Days were excellent — Terex gave us first-class treatment,” said Galloway. “We are very excited that Tom won the grand prize.”

“For Terex, the King of the Dirt events were all about treating our dealers and their customers like kings,” said Lashley. “Attendees had the opportunity to experience Terex construction equipment firsthand, as well as meet the people behind the products, and we here at Terex were able to reinforce our commitment to our dealer market and to the North American market. The Bristol night race package is a great finale to the King of the Dirt events.”

The grand prize package included three nights’ accommodations at the Crown Plaza Hotel, tickets to the Food City 250 on Aug. 24, tickets to the Sharpie 500 on Aug. 25, deluxe motor coach transportation to and from the Bristol Motor Speedway and INNOVA Sport Tours Pre-Race Hospitality on Aug. 24, as well as chalet that included food, beverage and a driver appearance.

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