After stops in the Upper Midwest to visit the Association of Equipment Manufacturers (AEM) and various media partners of the campaign, The Road Connection truck heads west to Sturgis for the 72nd Annual Black Hills Motorcycle Rally, held from August 6th to the 12th.

The campaign will be connecting with motorcyclists to spread the message that the country needs to be planning for longer-term, sustainable infrastructure funding. The Road Connection Truck truck will be on display on the corner of Lazelle Street and 5th Street in the Sturgis Expo Lot, and the Road Connection team will be urging attendees to stop by the booth to talk a little bit about the future of U.S. roadways.

In addition to being an avid motorcyclist and a regular Sturgis attendee, Curt Peterka is also one of the men taking the Road Connection message across the country to dealer events, trade shows, and job sites. He believes that sharing this message with motorcyclists will be an extremely positive experience. “When it comes to poor roads, motorcyclists have a lot more at stake than your average motorist,” says Peterka. “A pothole for a motorcyclist can mean a serious accident.”

After participating in the week-long Sturgis Motorcycle Rally, The Road Connection truck will continue west to Eugene, Oregon to pay a visit to campaign sponsors, Johnson Crushers International (JCI) on August 15, 2012.

For more information about The Road Connection, please visit www.theroadconnection.org. To follow The Road Connection’s progress, visit blog.theroadconnection.org or facebook.com/theroadconnection.