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Titan North America Enters Into Exclusivity Agreement With Kubota on New, Kubota Branded Trac Loader II Tires

Tue February 01, 2022 - National Edition
Titan International

Titan International Inc. and Kubota Tractor Corporation / Kubota Canada Limited have entered into an exclusivity agreement on select sizes of Titan's new Trac Loader II tires for compact and utility tractor models used in residential, commercial, agricultural and light construction applications.

This tire, branded with Titan and Kubota both displayed on the sidewall of the tire, will bring new value to Titan and Kubota customers, according to the companies.

Paul Reitz, president and chief executive officer, said, "We're excited to launch this innovative tire into the market that will perform well in diverse applications and do so with both the Titan and Kubota brands being represented.

"We have had a strong, long-standing relationship with Kubota and enjoy collaborating with their development teams. The Trac Loader II is a first for Titan as an OEM branded tire product in this space, but our second exclusivity agreement together with Kubota.

"Previously, Titan and Kubota partnered on the Goodyear R14T crossover tires, which was the first-time Kubota entered into an exclusivity agreement with a tire manufacturer."

Before entering into agreement with Titan, Kubota conducted testing on the new Trac Loader II. In addition to the improved cleanout, the tire proved to have outstanding stability and durability, along with better roading capabilities resulting from an upgraded center lug.

"We were impressed with how the Trac Loader II performed in residential and commercial applications when paired with our compact and utility tractors," said Chris Box, Kubota director of product marketing, compact and utility tractors.

"This tire is a perfect match for our versatile and durable tractors and will enhance our customers' productivity whether they're using them on their property at home or on a farm, ranch or job site."

"It's really good to be partnering with Kubota once again on the new Trac Loader II," said Reitz. "With both of our companies being prevalent on the sidewall, and as one of the industry's leading brands in each of our respective segments, this tire will both look impressive and perform great for Kubota customers."

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