Trnsact, the operating system for B2B equipment commerce, announced the launch of Protect IQ, a new intelligence layer within the Trnsact Protect Menu that dynamically optimizes the presentation of protection products for each buyer transaction.
Protection products such as warranties, service contracts and insurance have traditionally been presented to buyers through static menus that require deep product knowledge from the selling team. Protect IQ replaces this model with a system-driven approach that uses structured qualification questions, buyer usage profiles, vendor product rules and dealer preferences to automatically generate a curated, ranked set of protection options for each transaction.
Reducing the Training Burden
The primary benefit of Protect IQ is a significant reduction in the training and expertise required from dealer sales and finance teams. Rather than requiring personnel to memorize the details, rules and pricing of dozens of protection products, Protect IQ embeds that expertise directly into the transaction workflow. The system provides clear recommendations along with the reasoning behind them, enabling sales teams to present protection options confidently and efficiently.
"We've consistently heard from our insurance and warranty vendor partners that they want to better support their dealer networks by ensuring the right products from their catalog are quoted at the right time, based on each buyer's specific use profile and preferences," said Beckham Thomas, CEO of Trnsact. "By intelligently matching best-fit protection options earlier in the process, we can significantly reduce back-and-forth, minimize training requirements and improve attachment and sale of protection products."
Multi-Stakeholder Optimization
Protect IQ is designed to balance inputs from across the transaction ecosystem:
â Buyers contribute their usage profile and coverage preferences.
â Product vendors such as warranty providers and insurance carriers configure their product rules and expertise.
â Dealers and OEMs set their own preferences for product prioritization, margin targets and network-level consistency.
The result is a protection menu that reflects the knowledge and priorities of every party involved.
Total Cost of Ownership Transparency
Because protection products meaningfully impact both the sale price and the long-term cost of owning a truck or piece of equipment, Protect IQ is designed to help buyers understand their total cost of ownership. By surfacing the tradeoffs between upfront pricing and long-term risk reduction, Protect IQ enables buyers to make more informed decisions that can significantly reduce unexpected costs over the life of the asset.
Availability
Protect IQ is available now as part of the Trnsact Protect Menu. For more information, visit trnsact.com/.
