Volvo Rents Opens Fourth Rental Center in New York

Fri May 22, 2009 - Northeast Edition

Volvo Construction Equipment Rentals Inc. (Volvo Rents), has announced the opening of a new Volvo Rents equipment rental center on the upper east side of Manhattan in New York City. It is the company’s fourth rental center in the state; others are in Rochester, Kingston and New Windsor.

William Ellis Partners Inc., owned by franchise principals William Ellis and Pat Lackey, opened its first Volvo Rents center in Langhorne, Pa., in 2005 and a second store in Somerville, N.J., in 2007. The new Volvo Rents center located at 2162 2nd Ave. with the equipment yard at 119th Street & 1st Avenue, an independent Veteran-owned franchise, will carry, in addition to Volvo construction equipment, a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets.

“As one of the only equipment rental stores in the borough, Volvo Rents is well positioned to serve our customers with exceptional care — quickly and efficiently,” said Bill Ellis, owner.

The Volvo Rents franchise program was designed by Volvo Construction Equipment and covers all aspects of an operating business model. Features include use of the Volvo brand, financial assistance, a fleet purchasing program, a Volvo Rents software program, operational support and guidance, comprehensive training in systems, sales, service, and management, as well as facility design and regional and local marketing. Principal Volvo products for its rental centers include its extensive line of compact excavators and wheel loaders, backhoes and skid steer loaders.