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Volvo Rents Opens Rental Center in Southborough, Mass.

Mon August 31, 2009 - Northeast Edition
Construction Equipment Guide

Volvo Construction Equipment Rents Inc. (Volvo Rents) has opened a new Volvo Rents equipment rental center in Southborough, Mass. It is the company’s second independently operated rental center in the state; the new center is co-located with an existing Volvo Construction Equipment & Services (VCES) operation at 300 Turnpike Road.

“We are excited to expand the business into Boston’s Metro West area,” said Todd Miceli, co-owner. “This new location will provide our rental customers who work on job sites in the area with faster access to equipment delivery and service.”

New England Equipment Rentals Inc., owned by franchise principals Todd Miceli and Matt Carretero, opened its first Volvo Rents center in Haverhill, Mass., in December 2005. As with the first store, the new Volvo Rents center brings to market Volvo’s extensive line of compact construction equipment as well as a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets to the area.

“This move brings benefits both to our customers and to Volvo Construction Equipment & Services’ customers,” reported Matt Carretero. “VCES customers now have access to a full line of general construction equipment.”

Volvo Rents — Southborough serves the Boston/Metro-West regional area with construction equipment rental and supplies from 300 Turnpike Road (Route 9 East), Southborough, MA 01722.

The Volvo Rents franchise program was designed by Volvo Construction Equipment and covers all aspects of an operating business model. Features include use of the Volvo brand, financial assistance, a fleet purchasing program, a Volvo Rents proprietary software program, operational support and guidance, comprehensive training in systems, sales, service, and management as well as facility design and regional and local marketing. Principal Volvo products for its rental centers include its line of compact excavators, wheel loaders, backhoes, skid steer loaders and compaction equipment. Volvo Rents has 82 equipment rental centers open in North America, 82 centers in Europe, three stores in India and one in Mexico.

For more information, call 508/481-5092 or visit

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