As of April 1, an executive reorganization took place at Wagner Equipment Co., the Caterpillar dealer for Colorado, New Mexico and far west Texas. This reorganization includes some retirements, a restructure and promotions.

Retirements included long time Wagner Equipment Co. executives Gary Reber, vice president of machine sales, and Dick Reuss, vice president of finance/CFO.

In addition, Dick Cahal, vice president of parts and service, will retire on Dec. 31. In the interim, he will move to an executive advisor position.

Bob Barrows, vice president operations, will semi-retire, and his role will shift to manage the company’s international operations in Mongolia, Siberia and northeast Russia.

According to Wagner president and CEO Bruce Wagner, the new reorganization is intended to address changes in the markets the company serves with the goal of increased support and customer satisfaction.

These changes include:

A newly created position of vice president, Earthmoving Division –– This new position combines the former vice president of sales and vice president of parts and service. The intent of this new position is to provide a more integrated effort to support customer’s earthmoving needs. Filling this position is Mike Quirk, the company’s current director of operations. Quirk’s career in heavy equipment spans 30 years, including 20 years in sales and management with other equipment manufacturers and 10 years within the Wagner organization.

A newly created position of director, Rental Division –– Like the new vice president Earthmoving position, the director, Rental Division, also is being created to better satisfy customer demands. The new position will combine all aspects of the company’s rental business including heavy equipment, power rentals and Wagner Rents, the company’s small machine rental and sales arm. Accepting the job is Brad Cofield, who is currently general manager of Wagner Rents. Cofield also spent many years in related fields with other companies before coming to Wagner Rents in 2002.

Vice president, finance/CFO –– Filling the vacated position is Cody Eldridge. He is currently general manager of Wagner Power Systems. Under the new reorganization, this position will assume a number of responsibilities previously handled by the vice president of operations. Eldridge came to Wagner from Rust Tractor Co. where he was vice president of finance. His background covers many years in finance and operations with other companies in related fields.

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