Werk-Brau’s Attachments Get Contractors Back to Work

Wed March 15, 2000 - Northeast Edition
CEG



Over the past 50 years, Werk-Brau Company has grown from a small blacksmith shop into a diversified attachment manufacturer due to the demand for specialty attachments. Attachments can add versatility and customization to any type of earthmoving equipment. Attachments can increase the value of machinery, as well as the profit margin. The decrease in downtime and the increased productivity make specialty attachments the most affordable solution, according to the company.

Solutions to problems is the driving force behind the success of the overall coupler market. Werk-Brau has focused a great deal of attention to the positives and negatives of this market. Design, of course is the primary concern, but the situations that the end user encounters, are equally important.

A typical scenario when a contractor would want to include a coupler into his inventory of attachments is for the elimination of downtime to change from one attachment to another. Many jobs require various bucket sizes, designs and specialty attachments. Downtime can be minimized immensely with a Werk-Brau coupler, which is available in both hydraulic and mechanical designs for tractor/loader backhoes, mini-excavators, hydraulic excavators and wheel loaders.

From a sales end approach to this, “solutions to problems concept,” the scenario that many construction equipment salespeople encounter is the conversion of old equipment to new. Many times, contractors will change machinery manufacturers with their purchase of new equipment. This, many times, will make buckets and attachments incompatible with new makes and models of machinery. Obviously, the problem does exist. The solution can be remedied with a Werk-Brau coupler which will mount onto the new machine with the hook-up portion of the coupler adaptable to the fleet of buckets and attachments. A new sales approach to an old problem.

There are many similar situations that end users are faced with. Material-handlers are another solution to an ongoing dilemma. Maneuvering cumbersome objects with a bucket can be frustrating, inefficient and unproductive. A Werk-Brau EZ-Grip, which retracts against the bottom of the dipper when not in use, can be used in conjunction with a bucket to easily pickup brush, place railroad ties and rocks, or demolition removal. If the job requires more capacity and brutal force, a Werk-Brau demolition grapple, for hydraulic excavators, may be the answer. Werk-Brau has both a box design for heavy-duty applications and a tine design for brush removal and light demolition, more suitable on mini-excavators and tractor/loader backhoes. For scrap yards and land clearing, brush removal type applications, a Werk-Brau scrap grapple bucket can remove vast quantities of debris in no time at all.

If additional reach is the requirement and the problem is lack of revenue or the hydraulic excavator on the job is incapable of meeting the necessary requirements for reach, a Werk-Brau Extend-a-Stick may be the solution. This attachment just simply “slips” on the end of the dipper and can increase an excavator’s reach with very little additional expense, minimal downtime for installation and no permanent modification to the machine.

Attachments and their long-term benefits, for many end users, is territory that is still being excavated. Custom attachments, specialty buckets, forks and booms is a very small summary of the long list of solutions to problems that this niche of the industry can offer. Werk-Brau has based a half of a century designing and building a reputation for taking the problems that a contractor faces today and turning them into solutions.