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Western?Construction Auctions Looks to the Future

Thu April 19, 2012 - West Edition
Construction Equipment Guide

In the fast paced, sometimes exhausting, auction business the ability to adapt and change is essential to continued success. That is exactly what is happening at Western Construction Auctions Inc.

When a portion of the company’s leadership became a little discouraged with the economy and the outlook for the future, some new faces helped revitalize the 11-year-old Perris, Calif. based-WCA while still retaining the company’s original local, American owners.

One of those new faces was new WCA CEO Eric Kazakoff.

“Eric came aboard in January 2011, after nearly 30 years in the southern California construction industry, 20 of which as owner of a well known construction company,” said WCA President and Owner Gregg Scott.

After working closely with each department with WCA, Kazakoff took over as CEO in May 2011.

Another important change saw top sales representative Ken Ramstad, who has been with WCA since its inception, move into the position of director of sales in August 2011. The following month WCA welcomed Steven Egg as its outside sales representative, covering San Diego and Orange counties.

To augment Egg’s efforts, WCA has recently welcomed Nick Cotenas, and Stephen Wren as outside sales representatives covering Los Angeles and San Bernardino counties, as well as a full telemarketing staff.

In addition, long time Facilities Manager Brian Moening has stepped up as director of operations of the growing company.

“We have recently added a new sales and conference facility onsite, and we will be adding more sales staff as we expand into other markets,” said Scott.

The additions have positioned WCA for exactly where the company wants to be to move forward.

“Gregg, Eric and I are excited and fully aligned in our new vision for WCA’s future,” said Ramstad. “We are in rapid expansion and market domination mode. We added a West Sacramento auction to last year’s calendar, and we foresee moving into several more markets, and conducting off-site customer liquidations over the next year.

“We have made vast improvements to our facilities and internal processes, and with our fresh and motivated new leadership team, we see our potential as unlimited.

“Our customers have noticed improvements across the board, from our facilities to our sales staff to our customer service and even in the prices we are bringing them for their vehicles and equipment.”

Despite the changes, some things have definitely stayed the same.

WCA continues to provide the fastest proceeds disbursement in the industry, complimentary Trumarket fleet appraisals, comprehensive CMEA certified fee appraisals, an on-site DMV registration service, and a complete menu of remarketing and asset management services, according to the owners.

“WCA is an auction house,” said Kazakoff. “We are and always will be focused on consigning equipment because that offers our customers the best return. Our competitors are out buying up customers’ equipment packages for the lowest possible price, so that they can maximize their own return. This is not the best solution for most equipment owners.

“We advertise each auction’s inventory extensively nationwide, draw worldwide bidders and we provide outstanding exposure for our customers, and this helps us put the most money possible back in our customers hands.

“If and when it makes sense for a customer to take advantage of our AuctionMax Advance program, where we advance part of the value of a customers equipment to them before the auction, or for us to purchase a part or all of a package outright from them, we are happy to oblige.”

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