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Winter Equipment Launches New Website to Improve Customer Experience

Tue February 09, 2021 - National Edition
Winter Equipment

Winter Equipment, an established name in the DOT, municipal and contractor snow and ice management industry, recently launched a new website to improve its customers' experience and provide better functionality.

Winter Equipment's new mobile-friendly website's navigation has been improved to provide multiple options for users to gain more information on the products they are looking for. Users are able to request a quote or schedule a virtual or live demo via Zoom or FaceTime quickly and easily, prompting a customer representative to connect.

Whether users are long-time customers that know exactly what cutting edge system they are interested in or users that are new to the industry, the site's redesign addresses all levels of expertise. It provides a comprehensive source of information on snowplow cutting edges, from applications (DOT, highway, rural road, parking lots) to materials (carbide and rubber) and blade types.

The website's product category pages encourage users to quickly compare products to see which blade is best suited for their application. Fitment charts have been added for popular commercial contractor products, such as the Vulcan v-plow system, Pegasus expandable plow system, Xtendor guards and the MoDUS pusher box cutting edges.

"We wanted our website to better align with our customers' needs and provide the industry's most complete snowplow cutting edge information in one place," said Kent Winter, founder and CEO of Winter Equipment. "Increasing the overall user experience was the number one priority."

Winter Equipment developed its new website after studying user metrics and obtaining feedback from customers. The site will be monitored for user interaction to make continual improvements, as necessary.

For more information, visit

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