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Yoder & Frey Adds Hanks, Webre to Growing List of Experts for Texas Site

Mon October 02, 2023 - West Edition #21
Yoder & Frey

As part of the continued expansion of the Yoder & Frey business and brand, two industry stalwarts, Terry Hanks and Keith Webre, join the sales team to concentrate on expanding the business across the mid-west and southwest.

Hanks has a solid background in the crane and lifting arena as well as working with OEMs such as Cat and Volvo. Webre joins the team, with experience in agriculture with brands such as John Deere, Komatsu and Case, as well as a great understanding of dozers, graders and specialist piling rigs.

Terry Hanks

Terry Hanks

Hanks has been in the heavy machinery and lifting equipment market since college, when he worked for a main Cat dealership. Following a stint with the Volvo corporation, then with Holt Crane & Equipment in Houston Texas, Hanks went to Link Belt Cranes.

Wanting a change, a challenge and seeking opportunity, Hanks knew little of Yoder & Frey, however thought there was room in the United States for another leading heavy machinery auction house.

Meeting with David Hames who heads up the Houston, Texas site, Hanks was immediately impressed with the business.

"Yoder & Frey were new to me, however I was so impressed with the Texas operation, and David, who runs it like his own businesses," Hanks said. "Add to this, the affiliation with Euro Auctions, the world's second largest machinery auctioneers, I could see scope to develop within this business. There is global reach, an impressive history, Euro Auctions are experts at sourcing good fresh machinery which we are now seeing in the U.S., and we can compete within the market.

"My focus will be to go back to my crane contacts shifting their interest to Yoder & Frey, working on raising the visibility of the brand in the U.S., seeking good new consignment business, cultivating businesses opportunities in the gas and oil pipeline market, of which I am familiar."

Keith Webre

Keith Webre

Webre hails from Texas and has been in the heavy machinery sector all his life. Growing up in Louisiana, his grandparents were farmers and driving all manner of machines was in his blood.

Webre has spent time working with John Deere, Komatsu and Case main dealers, then working in the service team at Geo Shack, North America's largest dealer of positioning, levelling, alignment and grade control solutions to the construction and Agri sector. Working on the electronic troubleshooting team for software systems for big dozers and graders Webre wanted a challenge.

"I have been all around the industry, and have great experience, however I wanted to be in control of my own destiny, and that is what I found with Yoder & Frey. I have the whole of the U.S. to prospect in, and as long as those consignments keep rolling into the yard, the team will be happy.

"The used machinery sector is buoyant right now. With Yoder & Frey conducting live sales, and taking smaller consignment bundles, there is space to build in this market. I like that fact we are part of Euro Auctions, Europe's biggest auction specialist, who give us great credibility. We are financially secure meaning we can negotiate bigger consignment and Euro Auctions are prepared to invest in the future of this business in the U.S.

"Looking forward, I am excited working is such a strong team, with a positive ‘can do' attitude. For self-starters like me, Yoder & Frey provide excellent support, and with my contacts and the freedom to travel, I can see only positive business opportunities."

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