ASV Holdings Inc. introduces a new brand strategy and website highlighting the product features and qualities that make ASV an industry leader and allow customers to get more done in more places.

ASV Holdings Inc., a manufacturer of all-purpose and all-season compact track loaders and skid steers, has introduced a new brand strategy highlighting the product features and qualities that make ASV an industry leader and allow customers to get more done in more places. The company also launched a new website with features to improve customer experience and ease of use.

"ASV is seeing exceptional growth so this brand and website launch come at a critical point in our company's development," said Justin Rupar, ASV Holdings Inc. vice president of sales and marketing. "The brand puts a spotlight on the unique differentiators of ASV, the company's core values that make us who we are today, and our commitment to our customers to provide premium products that allow them to do their best work in countless applications. This includes providing all-season, all-terrain equipment that enables contractors to do more in more places than they ever thought possible."

The new brand highlights ASV's mission to support customers by creating innovative, high quality equipment that company employees would want to operate themselves. The brand identity showcases the ways ASV machines offer more power, performance, reliability and productivity than ever before. All of those features are ultimately laid out with the introduction of the new website.

The site showcases the company's new brand identity and highlights ASV's competitive advantages and product strengths. It includes a streamlined look and gives users the ability to quickly find the information they're looking for with its updated navigation tools. A new price quote tool allows potential customers to configure a machine with the features they desire and request a quote from their nearest dealer. In addition, the site includes a blog and newsletter sign-up section, providing easy access to product news and real-world success stories from ASV machine operators.

For more information, call 800/205-9913 or visit www.asvi.com.

Today's top stories

North Causeway Bridge Offers Innovation, Congestion Relief for Fort Pierce, Fla., Motorists

Missouri's $284M Chester Bridge Under Construction

Mecalac Offers Telescopic Wheel Loader to Improve Stability, Mobility in Material Handling Applications

Chicago Bears Announce Plans for New Enclosed Stadium

Oshkosh Corporation to Acquire AUSA

Webuild Ready to Rebuild Collapsed Baltimore Bridge

Crews Complete Covington, Georgia Community Project

Alabama AGC Announces BUILDSouth Award Winners