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Badger Equipment Unveils New Line

Wed September 16, 2009 - National Edition
Construction Equipment Guide

Badger Equipment unveiled and demonstrated Manitex International’s new rough-terrain crane to numerous dealers and customers at its facility in Winona, Minn., on Sept. 9. This product, and the entire product line, will continue to be sold under Badger’s existing brand names.

Manitex International, a provider of engineered lifting solutions including boom truck cranes, rough terrain forklifts and special mission oriented vehicles, announced that its Badger Equipment Co. subsidiary has begun full production of a new 30-ton (27 t) cab-down style rough-terrain crane and has received seven initial orders totaling approximately $3 million from crane dealers and railroad equipment distributors. The first delivery of the new crane will commence during September 2009.

“The 30-ton cab-down style rough-terrain crane is targeted to niche markets such as railroads, refineries, bridge contractors and heavy industrials,” Paul Marxen sales manager of Badger Equipment, commented. “A unique feature for railroad equipment managers is the ability to have high rail gear integrated at the factory, which simplifies their buying process and reduces lead time to get the crane into the field. It’s a product that we are confident will be met with great enthusiasm by our customers and will find solid demand in the marketplace.”

“Response been very positive and there is significant demand for this new crane as evidenced by the strong initial order pipeline,” said T.A. Lee, general manager of Badger Equipment. “As customers see more of this crane operating in the field we believe this demand will translate into further orders for 2009 supporting our quarter four targets.”

Scott Rolston SVP, sales and marketing of Manitex International, concluded: “The company has plans to develop a full product line in the near future designed to support the requirements of our customers in this niche. The Badger brand rough terrain crane now partners with a product line of rail-mounted truck and crawler cranes currently produced by Badger in Winona under the Little Giant brand name. We are exploring opportunities with both brands to take advantage of synergies in distribution with our Manitex truck-mounted crane line.”

The new Badger cranes will feature a six-sided boom, Tier III Cummins engine, two door high visibility cab and standard all-wheel drive/steer, and crab steering. The optional Hi-Rail gear system will be fully integrated for easy adaptation in rail applications.

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