Bobcat Company, a global equipment, innovation and worksite solutions brand, serves as the Official Equipment Partner of X Games.
Long before athletes take flight and fans fill the stands, teams of builders, operators and course designers work behind the scenes to transform raw dirt and materials into the courses, ramps and competition environments that define the X Games experience. Bobcat equipment helps power that process, supporting the crews responsible for creating the stage for unforgettable moments in action sports.
X Games kicked off in Sacramento, California, June 26–28, where Bobcat helped build the dirt course, before continuing in Chiba, Japan, July 4–5, 2026.
The final stop and championship event of the inaugural 2026 MoonPay X Games League (XGL) Summer Season took place July 24–26 in New Orleans after builders spent weeks prepping the dirt course with precision.
The often-unnoticed work of these crews helped set the stage for historic moments this 2026 season, including:
- A World-First in BMX Dirt: Ryan Williams claimed the Gold medal in BMX Dirt Best Trick with a mind-bending frontflip cannonball nothing front bikeflip — an unprecedented, gravity-defying feat in X Games history.
- An Epic Moto X Milestone: Ben Richards secured the Silver medal in Moto X Best Trick by successfully executing a massive body varial flip to double grab Hart Attack, another incredible trick that left the industry impressed.
"As a company built around hard work, craftsmanship and getting the job done right, we're proud to support the people behind the scenes who make X Games possible," said Laura Ness Owens, chief marketing officer of Bobcat Company. "The spotlight belongs to the athletes, and we're honored Bobcat equipment, powered by the skilled crews who prepared every landing, sculpted every feature and built every course, could make this a reality."
Bobcat photo.
As part of the partnership, Bobcat equipment, including compact track loaders, skid steer loaders, excavators and large wheel loaders, was used throughout course preparation, with the primary focus on building and fine-tuning the dirt track used for BMX competition.
"Delivering world-class action sports events requires world-class infrastructure and vision," said X Games Chief Revenue Office Cherie Cohen. "As we launch the inaugural MoonPay X Games League, partnership with Bobcat ensures our venues match the extraordinary talent of our athletes. Bobcat's equipment gives our build crews the precision and power needed to turn raw terrain into iconic competition stages, driving incredible value for our brand, our sponsors and our global fan base."
The partnership reflects a shared appreciation for performance, precision and pushing limits. While athletes test what's possible on the course, Bobcat helps support the professionals whose work makes those moments achievable.
"At Bobcat, we often say that tough work creates remarkable results," Ness Owens said. "The people building these venues embody that mindset every day. We're proud to help provide the tools that turn their vision into reality."
