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Cat Auction Services Holds First-Ever Northeast Auction

Fri October 07, 2011 - Northeast Edition
CEG


Onsite attendees and bidders view each auctioned item on a giant leaderboard.
Onsite attendees and bidders view each auctioned item on a giant leaderboard.
Onsite attendees and bidders view each auctioned item on a giant leaderboard. Cat Auction Services personnel take bids on site as well as from the Internet. The leaderboard indicates if the lot was sold online or on site. At every Cat Auction Services sale a tent with seating is provided for onsite bidders. Bill Yurkovic (L), corporate used equipment manager, and Steve Culbertson, used sales remarketing, both of Cleveland Brothers, track the action. Inspection reports are performed by a Caterpillar certified technician before each auction. Prior to a Cat Auction Services sale, equipment is available to inspect on site. Attending the first Cat Auction Services auction in the northeast are Sean Higgins (L), territory manager of Caterpillar Financial Services Corp., and Dave Perry, vice president of machine sales, Milton CAT. Cat Auction Services recent auction in York, Pa., drew a lot of bidders from all over the northeast, (L-R) including Mike Sherman, Milton CAT, Milford, Mass.; Joe Villa, Ransome CAT, Bensalem, Pa.; and Rich Califano and Art Vida of Foley Inc., Piscataway,

Cat Auction Services held its first auction in the northeast Sept. 20 in York, Pa.

Cleveland Brothers of Harrisburg, Pa., partnered with Cat Auction Services for the sale, which featured more than 100 pieces of construction equipment ranging from backhoe loaders to large and medium-sized excavators, wheel loaders, off-highway trucks and more. Bidders were able to view the entire equipment list and detailed TA-1 inspection reports online. Real-time online bidding was available on the day of the auction through the company’s Web site.

Cat Auction Services was formed in 2008 through a partnership of Cat dealers. With the endorsement of Caterpillar in 2011, Cleveland Brothers became the first Caterpillar dealer in the northeast to join Cat Auction Services.

Cat Auction Services offers the following advantages to buyers and sellers over traditional auction services:

• Equipment pre-inspected to Cat Used standards,

• Range of warranty protection available on qualified Caterpillar equipment,

• Parts discounts on all Caterpillar equipment,

• Cat dealer parts and service support after the sale,

• Onsite financing to pre-qualified customers through Cat Financial Services, and

• Opportunities to use Like-Kind Exchange for tax efficiency.

For more information, call 855/228-2286, or visit www.catauctions.com.