Brooke Sanders, marketing coordinator, and David Baugous, strategic accounts manager, both of Cat Auction Services’ Eagan, Minn., headquarters enjoy the warm weather at the Florida Auctions.
For a relatively new company, Cat Auction Services made a pretty big splash at last year’s Florida Auctions, and they did it again this year.
The company, started in 2008 when five Midwestern Caterpillar dealerships decided to create their own auction channel, had grown to the point a year ago that they felt confident in their ability to perform well at one of the construction equipment industry’s premier events.
“The results say it all,” said Jo Linkert, director of marketing of Cat Auctions. “The February 2013 event in Florida was our inaugural year. We gave our customers a phenomenal experience and we are very proud of its success. We had huge attendance, quality iron, and both buyers and sellers were happy with our hammer prices.”
For the Feb. 14 event, Cat Auctions promised that everything would be done bigger and better. Even more equipment and more service offerings were offered at this year’s event.
All of Cat Auctions’ various programs and services were on display for inspection by buyers and sellers at the Florida Auctions in order for customers to see the superb value the company offers.