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CE Rentals Feeds Crowd of Customers at Appreciation Open House in Elmhurst, Ill.

Wed November 08, 2023 - Midwest Edition #23
CE Rentals


More than 150 Chicago-area professional contractors, landscapers and public works teams attended an Oct. 27 Customer Appreciation open house and lunch hosted by CE Rentals in Elmhurst, Ill. Owner Robert Sloan and his team welcomed continuous waves of customers to the newly renovated facility at 441 W. Lake St., where the company relocated in January of 2021, about 10 minutes north of its former site on Rt. 83.

Besides a bright showroom stocked with tools, supplies and consumables for professionals, the new location has a two-bay service shop; modern offices and breakroom; abundant storage; and a deep machine-lined equipment yard large enough for semis and other long trailers to drive through.

The open house treated guests to an all-they-could-eat lunch featuring beer-boiled bratwursts and hotdogs — all fresh off the grill — replete with all the fixings. After lunch, customers roamed throughout the store and yard, checking out CE Rentals' wide array of rental tools and equipment, as well as used equipment for sale.

"Heaven was smiling on us today. Instead of all-day downpours, we had one light morning shower and the rest of the day was awesome," said Sloan. "And after seeing this terrific turnout, we're going to keep making this bigger and better every year. We have incredible customers, and we love to celebrate them and support them every way we can. In addition to competitive pricing on all our rentals and for-sale equipment, I believe we're the only rental house in this area that offers free delivery and pick-up on heavy equipment rentals."

Sloan added more fun to the open house with a generous raffle, including a massive DeWalt "Tough Chest" mobile storage box; a DeWalt "TOUGH SYSTEM" 27-quart cooler; DeWalt jobsite fans and lights; ASV outdoor chairs; and CE Rentals-branded clothing.

The 33-year-old company, which employs about 10, is an OEM-authorized dealer of ASV compact track loaders as well as Wacker-Neuson. CE Rentals also is the exclusive Illinois distributor of AquaPatch, the one-man pothole patch solution that cures in 15 minutes and is guaranteed for three years.

CE Rentals Open House Raffle Winners
  • CE Rentals swag bag: Lawrence Cerami, Cerami Construction
  • Dewalt Fan: Michael Saeli, village of Franklin Park
  • Dewalt Fan: Charlie Tokarz, village of Franklin Park
  • Dewalt Light: Wily Soto, Midland Plumbing
  • Dewalt Light: Horaceo Gonzalez, Devega Concrete
  • CE Hat: Parker Musey, Oak Brook Park district
  • CE Hat: Nathan Ewing, Elmhurst Park district
  • ASV Lawn Chair: David Esquel, village of Hillside
  • ASV Lawn Chair: Robert Sleva, Oak Brook Park district
  • Dewalt Cooler: Justin Soto, city of Elmhurst
  • Dewalt Tool Box: Bill Anthony, AQS

For more information, visit cerentals.com.

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Following a delicious, hot-off-the-grill lunch, CE Rentals’ customers enjoyed a close look at the equipment-lined yard where rental units and used equipment for sale were on display.
For four hours on October 27, a steady stream of contractors, landscapers, and public works teams poured into CE Rentals for grilled brats with all the fixings.
Following a delicious, hot-off-the-grill lunch, CE Rentals’ customers enjoyed a close look at the equipment-lined yard where rental units and used equipment for sale were on display.
Following a delicious, hot-off-the-grill lunch, CE Rentals’ customers enjoyed a close look at the equipment-lined yard where rental units and used equipment for sale were on display.
For four hours on October 27, a steady stream of contractors, landscapers, and public works teams poured into CE Rentals for grilled brats with all the fixings.
For four hours on October 27, a steady stream of contractors, landscapers, and public works teams poured into CE Rentals for grilled brats with all the fixings.
Following a delicious, hot-off-the-grill lunch, CE Rentals’ customers enjoyed a close look at the equipment-lined yard where rental units and used equipment for sale were on display.
Following a delicious, hot-off-the-grill lunch, CE Rentals’ customers enjoyed a close look at the equipment-lined yard where rental units and used equipment for sale were on display.
Following a delicious, hot-off-the-grill lunch, CE Rentals’ customers enjoyed a close look at the equipment-lined yard where rental units and used equipment for sale were on display.
Justin Soto of the city of Elmhurst, Ill., won the DeWalt cooler in CE Rentals open house raffle on Oct. 27.
Michael Saeli of the village of Franklin Park, Ill., was the raffle winner of a DeWalt work fan.
For four hours on Oct. 27, a steady stream of contractors, landscapers and public works teams poured into CE Rentals for grilled brats with all the fixings.
Dave Gordon, executive director of the Independent Equipment Dealers Association and a close friend of CE Rentals owner Robert Sloan, manned a 5-ft. long grill all day — tending to beer-boiled bratwurst and premium hotdogs and serving them up with a smile.
CE Rentals raffled off a variety of great prizes for customers who attended the Oct. 27 open house.
CE Rentals relocated to 441 W. Lake St. in Elmhurst, Ill., in January 2021. After considerable renovations, the company invited all its customers to see the new facility at a recent open house.




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