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Daewoo Wows Dealers With New Training Facility in GA

Tue May 03, 2005 - National Edition
Construction Equipment Guide

Daewoo Heavy Industries America Corp. hosted a Product Support Seminar April 21 and 22 at its North American headquarters in Suwanee, GA, to introduce its dealers to its new training facility.

A total of 39 distributorships from the United States, Mexico and Canada were represented, 20 of which sent dealer principles.

Several dealers received awards for outstanding product support, which were presented at the Daewoo sponsored reception and dinner. They received a plaque and a customized oil painting of a Daewoo machine.

The winners were: Best Service Training Participation, JW Burress Inc.; Best Web Site Performance, Gorham Tractor & Equipment; Best Dealer Feedback, RTL Equipment Inc.; Going The Extra Mile, Hoffman Equipment Inc.; and Best Stock to Emergency Ratio, Mark Gravel Box (1993) Inc.

Daewoo has invested more than $500,000 to create this new training facility, which will be used to train Daewoo dealer sales, service and support personnel. The facility now provides Daewoo’ dealer network with up-to-date sales and product support training.

“Our new facility will assist in providing our dealers with all of the information necessary to promote and service our excavator and wheel loader lines,” said Scott Han, vice president of parts and product support.

The 10,000-sq.-ft. facility offers a fully-equipped instruction room that can handle up to 30 students and provides wireless Internet access. Daewoo instructors will provide technical training with software designed specifically to instruct attendees on how to use the excavator and wheel loader diagnostic interfaces.

Course content will include detailed sales and service training for the excavator and wheel loader lines as well as Web services training. Daewoo has also added hydraulic, electrical and engine classes to its future plans. Courses will be taught be Chad Ellis, assistant manager of training and support; Brian Sheely, sales training and product development manager; and Dan Passerallo, parts marketing manager. The training trio brings numerous years of experience into the classroom to serve the dealer network.

Instructors at the facility will provide dealers with sales and technical training by using partially disassembled excavator and wheel loader models, revealing all of the major components. The two machines, a M300-V wheel loader and a S225LCV excavator, will have hydraulic and electrical equipment mounted on them for training purposes. There also are more than 25 major component cutaways on the machines that make it easier for the instructor to point out the details and more hands-on for the students. The machines and components allow instructors to rely less on overhead materials.

“The investment that Daewoo has made in their new training facility provides tangible evidence of Daewoo’s long-term commitment to our North American Dealer Network,” Ellis said.

Tim Watters, of Hoffman Equipment Inc. in Piscataway, NJ, one of Daewoo’s oldest dealers in North America, was impressed with Daewoo’s commitment to product support.

“When we took on the Daewoo line 12 years ago, there were three machines available for sale,” he said. “Since that time, there has been a tremendous evolution of new products and now Daewoo is competitive with any other machines out there. Throughout the years, there are many aspects that have remained constant with Daewoo: commitment to product improvement, product quality, product support and the commitment to maintain traditional distribution channels. From the people in Korea to the people in the Atlanta, I’m impressed with the assemblage of quality high caliber, articulate and intelligent individuals.”

Daewoo provides its dealers with reliable machines and a full-service support system, including training, after sales support, parts availability and delivery, and a full online support system.

After the event concluded, Passerallo said, “Overall, I feel the Product Support Seminar was a huge success. We were able to show our dealers our commitment to them in regards to continued product support. I received positive feedback from many of our dealers throughout the seminar, which reinforced that we are doing something important. The positive energy I felt from our dealers truly motivated me to continue in our quest of offering the best product support in the industry.”

For more information, call 770/831-2200 or visit CEG Staff

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