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Doosan Bobcat Announces Investment in New Dealer Trade-in Program

Mon January 06, 2020 - National Edition
Doosan Bobcat

Doosan Bobcat Inc., a global leader in the compact equipment industry, announced the launch of a new dealer program, Trade-ins Made Easy, the result of a strategic partnership between Bobcat Company, Doosan Financial Solutions and Sandhills Global. The program is designed to enhance the ability of dealerships to manage equipment trade-ins.

"We are committed to offering ongoing innovative, value-added solutions to support our dealer network," said Mike Ballweber, president of Doosan Bobcat North America. "This new program will provide greater accessibility to real-world evaluations and empower our dealers to achieve greater levels of success."

Doosan Bobcat has one of the most extensive compact equipment distribution networks in the world, with more than 1,000 independent dealers. Through this new program, dealers have direct access to FleetEvaluator, a market analysis benchmarking tool from Sandhills Global. Bobcat dealers can obtain instant, accurate valuations on equipment anytime, anywhere, using a computer or mobile device.

"We are excited to bring this market-leading financial data platform to our broad network of dealers," said Ed Hetherington, president of Doosan Financial Solutions. "Having this information readily available enables Bobcat dealers to offer the most competitive value for trade-ins, which will assist in reducing risk and increasing profitability."

By leveraging real-time listing, transaction and equipment data, FleetEvaluator will enable Doosan Bobcat's dealers to provide highly accurate valuations, quick transactions and a quality experience for customers.

The FleetEvaluator program collects public data from retail and auction transactions throughout the industry, in addition to sales and listing. It also factors in retail and auction values based on asset location, plus more than 60 health-of-market indicators.

Doosan Bobcat continues to make investments globally in manufacturing, training and office facilities, as well as technology, services, products and innovation. These initiatives are part of Doosan Bobcat's long-term strategic growth initiatives as a global leader in the compact equipment industry, in addition to demonstrating its long-term commitment to dealers, employees and communities.

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