HOLT CAT Machine Division Vice President and General Manager, Dave Harris, has announced the appointment of Gary Ellenberger as general manager of Holt Rental Services.

Holt Rental Services focuses on the short-term rental business for small and mid-size Caterpillar machines and work tool attachments, and a variety of complementary allied equipment to support customer needs.

Ellenberger first joined Holt Rental Services in 2000, as manager of the Pflugerville (Austin) CAT Rental Store. His 20 years of experience in the rental and construction industries, combined with an uncompromising dedication to customer service will provide leadership for Holt Rental to continue its strong commitment to the equipment rental market.

“I’m excited about the future of Holt Rental and about this new opportunity for increased responsibility,” said Ellenberger. “Our rental sales team is proud to represent CAT and related high quality products in a company that has a tradition of value and customer service.”

“HOLT CAT is strongly committed to the rental business. We are confident that Gary will exhibit the leadership to provide exceptional service to our rental customers and to expand the CAT Rental Store presence in our territory,” said Allyn Archer, president and COO.

HOLT CAT rents, sells and services Caterpillar machines, engines and generator sets in a Texas territory spanning from the Red River to the Rio Grande. Equipment rentals are available throughout HOLT’s territory.

CAT, The Rental Store locations are found in Pflugerville (Austin), Ft. Worth, North Dallas, San Antonio, Waco, Irving and Weslaco. All other HOLT stores have access to the HOLT rental fleet through their Machine Sales Department.

About HOLT

The name Holt has been associated with heavy equipment and Caterpillar for almost 100 years. HOLT CEO, Peter M. Holt, is the great-grandson of Benjamin Holt, who in 1904 developed the first successful track-type tractor which he named the “Caterpillar.”

In 1925 Ben Holt’s company, the Holt Manufacturing Co., merged with Best Tractor to form Caterpillar Tractor Co., which is known today as Caterpillar Inc. In 1933, Ben Holt’s son, William K. Holt, established a CAT dealership in San Antonio to serve Central and South Texas.

Today, 70 years later, HOLT has added North and East Texas to its Caterpillar service territory. HOLT’s team of 1,600 men and women are committed to providing products and services for heavy equipment and engine users from Brownsville to Texarkana.

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