Elliott Equipment Company, a manufacturer of truck-mounted aerial work platforms, digger derricks and cranes, announced the addition of Chris Rycroft to its sales leadership team. Rycroft, who currently serves as the director of sales for mechanic and lube truck products of Stellar Industries, will carry dual titles as he adds all Elliott product lines and the full Elliott sales team to his portfolio, strengthening synergies between both companies. This strategic expansion of his role is effective immediately.
Rycroft joined the Stellar team in 2021 and has spent the last five years strengthening the company's market position within the mechanic truck segment. He will continue to lead the robust team of regional sales managers (RSMs) for mechanic and lube truck products while taking on new responsibilities with Elliott.
With more than 40 years of experience in sales, Rycroft brings a wealth of industry knowledge and proven market strategy to the Elliott team. As director of sales of Elliott, he will be responsible for market growth across all product lines and share valuable insight from the field to Elliott's product team. Additionally, all current Elliott RSMs will now report directly to him.
"I am looking forward to diving into Elliott's portfolio of products and connecting with Elliott customers," said Rycroft. "It is a privilege to represent two legendary brands and I'm thrilled by the significant opportunities that lie ahead for us."
This expanded role exemplifies the commitment that Stellar and Elliott have to deliver comprehensive product solutions that address the real-world challenges that fleet managers are facing across industries. Both companies continue to prioritize quality American-made products that keep the world moving forward, according to the companies.
"Chris is the perfect fit for this position," said Tim Davison, vice president of sales and marketing of Stellar. "With his unequivocal knowledge and valuable industry connections, he is sure to lead the Elliott sales team in the right direction."
With his teams spanning the United States, Rycroft will lead Elliott's regional sales managers while continuing his leadership responsibilities at Stellar. This structure creates stronger alignment across both organizations, enabling greater collaboration between sales leadership, faster sharing of market insights and a more connected experience for customers across product lines and regions.
For more information, visit elliottequip.com.
