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Epiroc Brand Makes World of Concrete Debut

Mon January 29, 2018 - National Edition
Construction Equipment Guide

An Epiroc hrydraulic breaker.
An Epiroc hrydraulic breaker.
An Epiroc hrydraulic breaker. An Epiroc hrydraulic breaker. An Epiroc bulk pulverizer. Epiroc hydraulic attachments.

Epiroc AB, the subsidiary of Atlas Copco Group that is planned to be listed on the stock exchange in 2018, exhibited at World of Concrete for the first time. Operating under its own brand name and logo, Epiroc is showcasing its hydraulic attachments product range at the international event, which runs Jan. 23-26 in Las Vegas.

Atlas Copco announced in January 2017 that the group will split into two companies in 2018: Atlas Copco, focusing on industrial customers, and Epiroc, focusing on mining, infrastructure and natural resources customers. Epiroc began operating as an independent business on Dec. 1, 2017, providing market-leading products and services to those industries.

At World of Concrete, Epiroc promoted the extensive line of tools from its hydraulic attachments division, including hydraulic breakers, combi cutters, concrete busters, pulverizers, multi grapples, compactors, bucket crushers, hydro magnets, steel sutters and drum cutters.

“Epiroc was formed to better serve our customers,” said Matt Cadnum, vice president – hydraulic attachment tools, United States and Canada. “Becoming Epiroc allows us to build on the proven quality and expertise of Atlas Copco while narrowing our focus. For the hydraulic attachment tools division, that means providing our customers with more support and more equipment that enhances productivity, energy efficiency, safety and ergonomics.”

In the United States, the Epiroc organization started operating under the Epiroc name as of Dec. 1, 2017. Epiroc is born of the mining and rock excavation technique business area and the hydraulic attachment tools division of Atlas Copco. The name comes from Greek and Latin roots meaning “at the rock,” reflecting the brand's newly dedicated industry focus, proximity to customers, and strength of relationships.

The new dedicated Hydraulic Attachment Competency Center in Independence, Ohio, is one example of how Epiroc is now better positioned to serve customers than ever before. The facility combines a customer center, repair shop and configuration center, and parts and supplies warehouse with a dedicated team focused solely on hydraulic attachments.

Parts and supplies were relocated from the Atlas Copco Distribution Center in Charlotte, N.C., to help streamline all operations related to hydraulic attachments. The resulting increase in operating efficiency has led to team growth and increased competency levels for specific application support and technical service across the 89 models of Epiroc hydraulic attachments.

“Epiroc is taking what we do best and making it even better,” Cadnum said. “We have the same people and drive to support the success of our customers, but now we can truly focus our energy. We're excited to introduce our brand and we look forward to growing with our customers in the years to come.”

The Epiroc split with Atlas Copco is proceeding according to plan, but remains subject to approval by Atlas Copco shareholders in April 2018.

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