Equipment Corporation of America (ECA) announced several strategic leadership promotions and organizational changes that reflect its dedication to growth and excellence in the foundation construction industry.
Effective Feb. 1, 2025, Rich Anderson, Jeff Harmston and Mike Coakley will assume new roles designed to strengthen ECA's operations and customer service capabilities.
Rich Anderson — Vice President, Sales
Photo courtesy of ECA
Rich Anderson
Rich Anderson has been promoted to vice president of sales, where he will oversee all sales-related activities for ECA.
Anderson joined the company in 2010 as an intern and quickly advanced through several roles such as account manager, branch manager of the Philadelphia office, and vice president.
Anderson has demonstrated exceptional leadership in key initiatives, including the strategic relocation of the Washington, D.C., branch and contributions to ECA's succession planning. His involvement in the PDCA organization further highlights his expertise and commitment to the industry.
Jeff Harmston — Vice President, Marketing
Photo courtesy of ECA
Jeff Harmston
In his role as vice president of marketing, Jeff Harmston will now oversee all marketing efforts for ECA, focusing on branding, advertising, budgeting and event-related initiatives. Since joining ECA in 2011, Harmston has excelled in roles such as regional sales manager and vice president of sales and marketing.
Harmston has led several impactful projects, including ECA's rebranding, the launch of the company's new website and organizing major industry events such as BAUMA, Oktoberfest, IFCEE and ConExpo.
Along with his contributions to the ADSC organization, his leadership in customer event planning showcases his dedication to enhancing ECA's brand and industry presence.
Mike Coakley — General Manager, Ridgeline Equipment
Photo courtesy of ECA
Mike Coakley
Mike Coakley has been named general manager of Ridgeline Equipment, an ECA Canada Company.
Coakley brings extensive experience to his new role, having started his career operating foundation drill rigs before advancing to become VP of operations for a prominent foundation contractor. He later served as fleet service manager for a major general contractor.
At Ridgeline Equipment, Coakley will focus on growing the service business and ensuring that customers in Canada receive the highest level of support.
These organizational changes reflect ECA's commitment to leveraging the unique skills and expertise of its team members to foster continued growth and success.
For more information, visit www.ecanet.com.
