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Fabick Cat celebrates grand opening of new 100,000 sq.-ft. Green Bay facility, showcasing commitment to community and customer service. The expanded location offers increased inventory, advanced technologies, and customer-focused spaces to enhance operations for the future.
Tue April 22, 2025 - Midwest Edition #9
Fabick Cat announced the official opening of its new 100,000 sq.-ft. facility in Green Bay, Wis. Located on 23 acres along Interstate 41 between Freedom Road and Little Rapids Road, the grand opening marks a major milestone in the company's ongoing commitment to the local community and its efforts to enhance operations for customers well into the future.
"As a multi-generational, family-owned business, we're committed to exceeding customer expectations through innovative solutions, providing the best value and being actively involved in the communities where we live and work," said Jeré Fabick, chairman, CEO and dealer principal of Fabick Cat. "Our previous Green Bay location served the area for over 60 years, so this new facility is not just a significant upgrade — it's a testament to our commitment to our customers, employees and the community."
Approximately 450 customers, partners and community leaders, including representatives of the town of Lawrence, De Pere, Miron Construction Co. Inc. and Gries Architectural Group Inc., gathered to celebrate the opening. Guests watched the official ribbon-cutting ceremony, toured the new facility and enjoyed lunch, door prizes and equipment displays.
Years in the making, Fabick Cat's investment in this new facility represents a significant step forward in meeting the evolving needs of its customers. Marking an exciting new chapter for the organization, the new location boasts expanded service bays, an increased parts inventory, advanced technologies, an onsite fluid analysis lab and customer-focused spaces designed to foster collaboration and innovation.
"This new space isn't just about expanding our footprint — it's about fulfilling our company vision, ‘to ever serve our customers better,'" said Kelli Fabick, vice president of rents at Fabick Cat. "At the heart of everything we do is our commitment to them [our customers]. With enhanced capacity to keep machines and engines running and deliver exceptional service, we're not just prepared for the future of the industry — we're driving it forward."
Fabick Cat's new Green Bay facility — located at 2818 Mid Valley Dr., De Pere, Wis. 54115 — is now fully operational and ready to serve the region's heavy equipment needs.
For more than 100 years, Fabick Cat has employed and served the hard-working men and women that improve the quality of life in the community. From Cat machines that help maintain infrastructure and support farmers, to aerial lifts and emergency power generation, Fabick Cat supplies the essential products to help make progress possible.
As the Cat dealer of portions of Missouri, Illinois, the entire state of Wisconsin and the Upper Peninsula of Michigan, it operates in 37 locations across the territory.
Members of the Fabick family's third, fourth and fifth generations are currently working together under the active leadership of Jeré Fabick as chairman, CEO and dealer principal, along with John Fabick IV as president and Kelli Fabick as vice president of rents.
For more information, visit fabickcat.com. CEG