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Farm-Rite Unveils New Facility Plans at St. Cloud Open House

Farm-Rite hosted its 2026 St. Cloud open house unveiling plans for a new 30,000-sq.-ft. facility designed to improve customer experience and efficiency. The event featured equipment displays, manufacturer reps, special parts savings and a pork chop lunch. Learn more at farmriteequip.com.

May 5, 2026 - Midwest Edition #10
CEG

Farm-Rite held its annual open house at its St. Cloud, Minn., facility located at 810 Mayhew Lake Rd., on April 17, 2026.

"We had an incredible turnout at our Open House — thank you to the more than 300 people who joined us," said Sarah Hovda, office manager of Farm-Rite Equipment. "It was great connecting with customers, partners and community members while showcasing our latest equipment on display."

Among the many highlights, plans for the new St. Cloud facility were unveiled. The new 30,000-sq.-ft. facility is designed to enhance both customer experience and operational efficiency. The upgraded sales floor features expanded parts, rental and equipment displays, creating a more engaging and accessible shopping environment. Additional office space supports team growth and productivity, while the large, modernized service department is built for improved efficiency.

"We want to deliver a smoother, faster and more comfortable experience for both customers and employees," Jay Kockler, general manager of Farm-Rite's St. Cloud location told Construction Equipment Guide.

Guests had the opportunity to visit with manufacturer representatives to hear about the latest products and technology, as well as talk with members of the Farm-Rite team. In addition to special savings on parts, attendees were treated to a pork chop lunch.

For more information visit farmriteequip.com. CEG

(All photographs in this article are Copyright 2026 Construction Equipment Guide. All Rights Reserved.)

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An array of Bobcat equipment greeted guests in St. Cloud, Minn.
 (CEG photo)
Jay Kockler (L), Farm-Rite St. Cloud general manager and Tom Cox, co-owner of Farm-Rite Equipment, displayed plans for Farm-Rite St. Cloud’s new location, coming in Fall 2026.   (CEG photo)
Jeff Meyer, territory manager of Pace Inc., Plymouth, Mich., with the new Scag RC Extreme Slope remote-controlled mower. This machine is excellent for highway banks and underpasses that are too steep and dangerous for traditional mower systems, according to Scag. (CEG photo)
Paul Schreurs, regional sales manager of Diamond Mowers, Sioux Falls, S.D., was on hand with information about the company’s products. (CEG photo)
Justin Williamson, inside sales, Felling Trailers, Sauk Centre, Minn., was introducing attendees to the wide variety of trailers the company offers for hauling equipment. (CEG photo)
Mike Fitzgerald, marketing director of Bobcat, West Fargo, N.D., with a Bobcat MT100 compact track loader that has been engineered for accuracy and strength on job sites, particularly for landscaping and construction. (CEG photo)
(L-R): Towmaster representatives Dustin Neguyen, Chris Guggemos and Ryan Kral with Farm-Rite’s Gordy Anderson looked over the latest issue of Construction Equipment Guide while they waited to speak with attendees. (CEG photo)
Turnout was high as guests were treated to pork chops for lunch. (CEG photo)


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