Felling Trailers Inc. has named Michael Pitts as its Northwestern sales manager. In this role, Pitts will be responsible for all sales development, activity and dealer support within Montana, Wyoming, Colorado, Utah, Idaho, Washington and Oregon.

As the regional manager of the Northwest, Pitts' primary responsibilities will be to achieve region market share objectives with the existing dealer base and develop new dealers in the assigned territory, providing training and product support.

Pitts will be taking over the northwestern region once served by Roger Magers. Magers has solely covered the western United States for more than a decade and will now be able to focus on Felling's Southwestern dealers in the New Mexico, Arizona, California, and Nevada regions.

"We feel Mike will play a key role in the continued growth of the Felling Trailers brand in the northwestern region," said Nathan Uphus, Felling sales manager.

Pitts brings 13 years of experience in the construction equipment industry with a strong emphasis on sales and customer service.

"My background provides a unique insight into what makes our dealers and partners successful and helps us better serve their business. I chose Felling Trailers because of the fantastic product and our teams' absolute dedication to our customers. Felling's family-run organization lends humanity to our business that is rarely found in today's business culture. I am incredibly proud to be representing this organization in the Northwest," said Pitts.

"Mike brings a great amount of experience and enthusiasm to the position and I am excited that he is part of our team. The west is a very large area to cover, with Roger in the Southwest and Mike in the Northwest we can provide a higher level of dealer and end user support," said Patrick Jennissen, Felling's SVP of sales and marketing.

For more information, call 800/245-2809 or visit www.felling.com.