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Gehl ’Chromes Out’ 7810E to Commemorate Anniversary

Sun March 08, 2009 - National Edition
Construction Equipment Guide

Gehl Company, manufacturer of compact construction equipment, headquartered in West Bend, Wis., “chromed-out” a Gehl model 7810E skid loader to commemorate the company’s 150th anniversary. The 10,000-lb. (4,536 kg) unit is covered in chrome, making it a one-of-a-kind skid loader.

The Gehl Company history began in 1859 in a blacksmith shop located at the westerly bend of the Milwaukee River in a small farming community. Since then, Gehl Company has been led by three generations of Gehl family members and still operates in the same Midwestern town where it began 150 years ago.

“We were looking for a unique way to celebrate our 150th anniversary”, said Dan Keyes, vice president of sales and marketing, “What better way to commemorate this milestone than with the most unique machine in our product line-up, all decked-out. There is truly nothing like this machine,” Keyes remarked. The original concept for the machine was created by Form-I Design based in Waverly, Iowa. The design features a highly reflective gold and black finish and includes laser-cut Gehl logos in the ROPS side screens. Large decals on the lift arm display historical milestones of Gehl Company.

Milsco, a long-time Gehl supplier based in Milwaukee, Wis., contributed a customized seat for the project. Covered in leather, the seat is decorated with silver piping and an embroidered Gehl 150th anniversary logo.

The most challenging aspect of the design was the chrome-like reflective surface of the machine. To achieve this dynamic finish, Gehl Company contracted with XXX Chrome Plating in Brookfield, Wis. The machine’s exterior received chrome plating treatments in gold, black and mercury, using a highly specialized chroming process.

The interior cab components were sanded and chrome plated, and the headliner received a leather treatment to match the seat. Custom-made 3-D chrome plates with a laser-cut Gehl 150th anniversary logo adorn the sides of the bucket, the front of each lift arm and the steel mesh on the rear engine cover.

Gehl Company’s 150th anniversary commemorative skid loader combined the talents of four suppliers: Form-I Design, Milsco, XXX Chrome Plating and Ace Canvas, along with several company departments: engineering, manufacturing, marketing, purchasing and shipping.

Gehl Company’s 150th Anniversary commemorative skid loader made its first public appearance at the WPS Oshkosh Farm Show in Oshkosh, Wis., on March 30, 2009.

To commemorate its 150-year milestone, Gehl Company has published an illustrated hard cover book that details the events of the company’s evolution. Copies can be ordered on the Gehl web site on the “Gehl Gear” page.

For more information, call 800/628-0491 or visit

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