Hawthorne CAT, Laser West Positioning Form New Alliance

Thu September 24, 2009 - West Edition

Hawthorne CAT, an authorized Caterpillar dealer, and Laser West Positioning Inc., a Global Positioning Systems (GPS) and equipment company, recently formed a new alliance to offer GPS technology and service to contractors in San Diego and Hawaii.

Based in Vista, Calif., Laser West Positioning Inc. sells GPS systems and laser machine control guidance equipment to contractors. The company also is the local distributor of Trimble products. Trimble is a provider of advanced positioning solutions that maximize productivity and enhance profitability. Though best known for GPS technology, Trimble integrates a wide range of positioning technologies including GPS, laser, optical and inertial technologies with application software, wireless communications, and services to provide complete commercial solutions. Its integrated solutions allow customers to collect, manage and analyze complex information faster and easier, making them more productive, efficient and profitable.

“This alliance will accelerate the introduction of solutions that will enable contractors to better manage the work site and all the machines in their fleet,” said Tom Butler, owner and president of Laser West Positioning.

“The teaming of our two organizations will further enhance and support our customer’s experience, productivity and profitability. Tom is extremely well respected in our industry and this alliance will produce tremendous customer satisfaction in support of our machine control and guidance initiative,” said Steve Sager, Hawthorne’s vice president of corporate sales and rental.

For more information, visit www.hawthornecat.com.