Hawthorne Machinery Co. Set to Run 30-Day Dutch Auction

Sat May 09, 2009 - West Edition

In an effort to help those in the construction industry, Hawthorne Caterpillar will be offering large incentives to purchase used equipment through a 30 working-day Dutch auction.

The auction will begin on May 18, with an on-line preview period available beginning May 11 at auction.hawthornecat.com. The auction will terminate at close of business day on June 26.

Caterpillar and allied products will be made available and all items will be sold on a first-come, first served basis.

In a Dutch auction, the price of the items are decreased a fixed amount daily. Additionally, Hawthorne has teamed up with Cat AccessAccount to offer customers gift certificates for those who act early.

According to Steve Sager, vice president of sales and rental, “Hawthorne is embracing the ’One-Team, One Goal’ mentality and partnering with our customers to help them through these difficult times in preparation of the jobs that are coming. Hawthorne’s employees are committed to provide exceptional customer service and this is a fun, out-of-the-box approach to provide value. For this program, we provide warranties on select items, special financing on approved credit, and free delivery anywhere in San Diego County.”

The CAT AccessAccount is a card-less, charge account that enables customers to pay for parts, service and rentals at enrolled Cat dealers or Cat rental stores in the United States, using only one account.

For more information on CAT AccessAccount, visit www.cataccessaccount.com.

For more information on the Dutch auction, call Craig Baker, Hawthorne’s assistant used equipment manager at 858/674-7131 or email cbaker@hawthornecat.com or visit auction.hawthornecat.com.

For more information on Hawthorne, visit www.hawthornecat.com.