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Hitachi Construction Machinery, Yanmar Holdings Sign LOI to Explore Collaboration

Hitachi Construction Machinery and Yanmar Holdings signed a Letter of Intent to explore collaboration in the compact equipment business. Combining Yanmar’s compact equipment expertise with Hitachi’s global reach aims to boost product competitiveness and customer value while maintaining each brand’s identity and dealer networks.

July 30, 2026 - National Edition
Hitachi Construction Machinery

Hitachi/Landcros dealers from coast-to-coast converged on entertainment and event venue, Trilith LIVE in Fayetteville, GA on July 21st for day one of annual meetings.
Hitachi photo
Hitachi/Landcros dealers from coast-to-coast converged on entertainment and event venue, Trilith LIVE in Fayetteville, GA on July 21st for day one of annual meetings.
Hitachi/Landcros dealers from coast-to-coast converged on entertainment and event venue, Trilith LIVE in Fayetteville, GA on July 21st for day one of annual meetings.   (Hitachi photo) Multiquip’s Kie Doster and Jon Anderson discuss their company’s handheld tools, compaction equipment, and lighting products with HCMA’s Jeremy Monroe during the Partner Showcase.     (Hitachi photo) Rototilt Inc’s Eric Leduc (l) provides a complete in-depth look at the Rototilt RC5 tiltrotator that was spotlighted on the new Zaxis 180W wheeled excavator on display in the product showcase area.    (Hitachi photo) Strickland MFG had continuous flow of traffic through their exhibit to talk about attachments and a uniquely Landcros painted excavator bucket on the show floor.   (Hitachi photo) EIK Engineering had an indoor and outdoor exhibit. Outdoors, their amphibious undercarriage matched with a Hitachi Zaxis 75U – midsized excavator – was a unique pairing that drew quite a bit of interest.    (Hitachi photo) After a long day one, it was time to strike up the band and relax and reflect on the day.   (Hitachi photo) Attendees packed the Zaxis Finance sponsored Trilith After Dark party, and had a great time enjoying food, beverage, and fellowship with Hitachi/Landcros staffers and dealers.         (Hitachi photo) Simon Wilson, Chief Operations Officer of Hitachi Construction Machinery Americas had a lot of information to convey during the meetings in the company’s complete shift to the Landcros name in the next 9 months.      (Hitachi photo) One of the largest group of attendees at the meeting had to be this group of staffers from RECO Equipment based in Belmont, OH.  
   (Hitachi photo) Exciting new compact products are coming to dealer’s locations soon including this Zaxis 35U–7 which was unveiled in the theatre area during presentations.    (Hitachi photo) (l to r): Jeremy Dieterle, VP-Process & Systems; Massayoshi Ota, VP-mining; and Kyle Fuglesten, VP-Construction, a trio of Hitachi vice president’s provided their in-depth perspective of the transition from Hitachi to Landcros.    (Hitachi photo) The introduction of Landcros wheeled excavators to the North American market was made at this event and was extremely well received by the dealers.    (Hitachi photo) The local Georgia Hitachi/Landcros dealer, Cowin Equipment Company, brought ownership and key staffers to the event including (l to r): Andrew Bell, Jamie Cowin, Russ Huber, Will Bice, Matt McGowan, and Peter Cowin.    (Hitachi photo) The Partner Showcase, a vendor and supplier showcase during the event kept Jed Klein (c) of Sourcewell busy discussing the advantages of the membership and ease of handling RFP’s in governmental purchasing.     (Hitachi photo) The HydrauliCircuit Technology (HCT) exhibit was buzzing with interest of hydraulic kits and window guards with HCT’s Greg Hickman (l), Stephen Wallace (c), and Navin Baliga (r) busy talking with prospects.    (Hitachi photo)

During their 2026 Dealer meeting, Hitachi Construction Machinery Americas shared its ambitious vision of the future as the company prepares to become LANDCROS April 2027.

The transition represents an expanded vision focused on delivering innovative solutions and global partnerships to evaluate expanding machine segments that help customers address their most pressing challenges across construction, mining, quarrying and infrastructure industries.

Yanmar Holdings Co., Ltd. (President, Representative Director: Takehito Yamaoka; "Yanmar HD") and Hitachi Construction Machinery Co., Ltd. (President and Executive Officer: Masafumi Senzaki; "Hitachi Construction Machinery") announced that the two companies signed a Letter of Intent (LOI) on July 23, 2026, to begin exploring potential collaboration in the compact equipment business.

Hitachi photo

The introduction of Landcros wheeled excavators to the North American market was made at this event and was extremely well received by the dealers.

The global construction machinery industry is undergoing significant transformation, and companies are being called upon to address various challenges, such as diversifying customer needs, accelerating technological innovation and intensifying global competition. In the compact equipment sector specifically, achieving sustainable growth and enhanced competitiveness is expected to require new approaches that transcend traditional frameworks, such as collaboration between full-line manufacturers and companies specializing in compact equipment.

Both companies share a commitment to the spirit of Japanese craftsmanship, heritage rooted in a shared dedication to high technological prowess, durability and quality. Building upon this foundation, both companies will now explore potential areas of collaboration in the compact construction equipment business. By leveraging the strengths of Yanmar Compact Equipment, a business unit of Yanmar specializing in compact equipment, alongside the global business infrastructure of Hitachi Construction Machinery in the construction and mining machinery sectors, the companies aim to enhance product competitiveness and deliver greater value to customers.

This process is intended to be carried out while maintaining and respecting the uniqueness of each company's brand identity. Both companies will also continue to maintain their independent dealer networks. With a top priority on enhancing value for customers and dealers, both companies will discuss a broad range of collaboration possibilities to contribute to the further development and sustainable growth of the compact equipment business.


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