Holt CAT, the Caterpillar construction equipment and industrial engine dealer for South, Central, North, and Northeast Texas, recently named Roger Vessell marketing manager of the Power Systems Division.

In his new position, Vessell will coordinate all advertising, promotional and marketing activities for the Power Systems Division, which includes sales, parts and service for Caterpillar electric power generators, chillers, industrial engines, and on-highway truck and motorcoach engines.

Prior to joining Holt CAT, Vessell held the position of brand manager for Bass Pro Shops in Missouri, where he oversaw all marketing and sales functions for the company’s Tracker Marine line of boats.

Prior to that, Vessell served as vice president of marketing for Columbia 300, a San Antonio-based bowling ball manufacturer.

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