ICP Seeks Dealers for Lonking Brand Line of Equipment

Wed April 09, 2014 - National Edition
CEG

ICP dealers receive 110 percent of their shop retail rate for warranty work, full MSRP for parts, plus travel time and mileage reimbursement during the full three-year warranty period.
ICP dealers receive 110 percent of their shop retail rate for warranty work, full MSRP for parts, plus travel time and mileage reimbursement during the full three-year warranty period.



International Construction Products is recruiting dealers for its Lonking brand line of excavators, wheel loaders and forklift trucks, offering high margins, aggressive prices and other dealer-friendly terms, according to the company.

“Equipment dealers will find our business terms very attractive,” said Wes Lee, CEO of International Construction Products. “Our Lonking machines sell for 30 to 45 percent below leading brands, and we offer the highest dealer margins in the industry. Couple that with our three-year warranty, and a parts network powered by TVH, and we’re offering a great opportunity.”

International Construction Products launched the Lonking line of excavators, wheel loaders and forklift trucks at ConExpo-Con/AGG. It also rolled out a distribution platform that offers great equipment with proven Western components, a three-year full-machine warranty, 48-hour parts guarantee and three years of free Navman telematics. Through a partnership with TVH Americas, ICP has 10 parts depots across North America with average 97 percent parts availability.

ICP dealers receive 110 percent of their shop retail rate for warranty work, full MSRP for parts, plus travel time and mileage reimbursement during the full three-year warranty period.

“All told, this represents an industry-leading profit opportunity for dealers,” Lee said.

Markets include the United States, Canada, Mexico and Central America. Interested dealers should contact ICP Director of Sales Jim Teague, sales@icpdirect.com.

For more information, visit www.icpdirect.com.