New Holland - Thu June 04, 2026
How AI-Powered Autonomous Vehicles Are Paying Off for Farmers
In agriculture today, the industry conversation around autonomous vehicles often presents them as ready for broad adoption. But for many farmers, the reality looks different. Labor costs now exceed $53 billion annually — one of the largest expenses in U.S....
TVH - Mon April 13, 2026
TVH Announces Strategic Investment in G2Bpro, Expanding Agricultural Parts Availability in Canada
TVH announced that it has made a strategic investment in G2Bpro, a dedicated supplier of high-quality agricultural products and services in Canada. As part of this agreement, TVH has become the majority shareholder in G2Bpro....
John Deere - Mon March 30, 2026
Maximize Seeding Productivity Eith the John Deere C1100T Air Cart
John Deere announced an addition to the C-Series air cart lineup — the C1100T — a larger capacity trailing option to help farmers achieve more acres between refills. This new air cart includes all the features of other C-Series carts, including AccuRate meters, EZCal calibration system and precision ag technology to help improve farmer productivity....
John Deere - Mon March 30, 2026
John Deere Announces Model Year 2027 Combine, Front-End Equipment Updates
John Deere announced a wide range of updates and enhancements to its model year 2027 X9 and S7 combines and front-end equipment. Using the latest in predictive and automated technologies, these new features promise to help customers harvest under more diverse and dynamic crop conditions, utilize the automation across more crop types and minimize the level of intervention required by the operator, according to John Deere....
John Deere - Mon March 30, 2026
New John Deere Planter Advancements Help Farmers Achieve Consistent Emergence, Yield Potential
John Deere announced the release of several new planter enhancements — all designed to help farmers meet key agronomic success factors, including uniform emergence, uniform spacing, correct seed population and nutrient availability....
Merlo - Wed February 25, 2026
Merlo America Welcomes Jacob Sherman as Southeast Territory Business Manager
Merlo America announced the appointment of Jacob Sherman as territory business manager, further expanding the company's regional leadership team and reinforcing its commitment to supporting dealers and customers throughout the Southeast....
New Holland - Mon February 23, 2026
The All-New T7 XD From New Holland Extends T7 Series into a New Power Class
New Holland is introducing its largest and most powerful T7 Series tractor ever, the T7 XD. Designed and built to meet the power and speed-driven demands of today's haulage, hay and forage or row crop operations, the T7 XD delivers up to 435 hp while maintaining the versatility required for daily fieldwork, transport and implement applications....
John Deere - Thu February 19, 2026
John Deere Introduces Updated Sprayer Technology
John Deere announced a series of updates to its model year 2027 application portfolio, delivering advancements in maneuverability, visibility and precision agriculture. Highlights include four-wheel steering for improved handling and enhanced ag tools and insights to streamline logistics and data analysis....
John Deere - Thu February 19, 2026
Portfolio Updates Give Farmers More Ways to Prepare Fields Efficiently
John Deere announced a series of model year 2027 tillage updates, expanding its portfolio and offering customers more flexibility across a broad range of field and conditions and operation sizes. The updates include the introduction of 2-section high-speed disk (HSD) models in four new widths, expanded autonomy ready options across rippers and field cultivators and updated naming for the DA Series applicators....
National Farm Machinery Show - Wed February 11, 2026
World's Largest Indoor Farm Show Returns to Louisville for 60th Year
The National Farm Machinery Show launched its 60th show at the Kentucky Exposition Center in Louisville, Ky. From Feb. 11-14, the world's largest indoor farm trade show will welcome around 300,000 visitors to experience the latest farming technology, new-to-market equipment, and groundbreaking agricultural ideas all under one roof....
