Merlo America announced the appointment of Jacob Sherman as territory business manager, further expanding the company's regional leadership team and reinforcing its commitment to supporting dealers and customers throughout the Southeast.
Originally from Tennessee, Sherman brings a unique blend of business acumen, hands-on agricultural experience and deep industry knowledge to his new role.
Based near Atlanta, Ga., Sherman will oversee Merlo America's dealer development and market expansion across the Southeast region.
"From day one, I've been impressed by the team's collaborative spirit. Merlo has that rare combination of premium product quality and a ‘can-do' attitude across the organization. Everyone is focused on helping customers stay productive and supported, and that's exactly the kind of environment I want to be part of," said Sherman.
Sherman sees tremendous opportunity for growth in his territory. "My top priority is to strengthen our dealer network — filling key market gaps while supporting existing partners," he said. "For me, success means long-term relationships with dealers who can deliver lasting confidence to customers in both the brand and the machines."
Sherman believes that Merlo's products speak for themselves. "The quality and design from Italy are truly exceptional," he said. "When you start from a place of engineering excellence, it allows the team to focus on brand development and customer experience rather than making up for shortcomings elsewhere. That's a powerful position to be in."
His approach to dealer engagement emphasizes collaboration, transparency and mutual success. "Dealers are the bridge between Merlo and the customer. When dealers believe in the product, customers believe in the dealer, and everyone wins," he said.
As he settles into his new role, Sherman will soon travel to Merlo's headquarters in Italy to connect directly with the global team and deepen his understanding of the product line.
For more information, visit merloamerica.com.
This story also appears on Agricultural Equipment Guide.
