James River Equipment announced it is the official John Deere dealer for construction and forestry equipment in eastern North Carolina. The transition is taking place as a result of the acquisition of RW Moore Equipment Co. The company has been working closely with RW Moore to ensure that it continues to provide all customers with the best service at the highest level possible. James River Equipment is dedicated to maintaining and increasing the quality and support customers have come to expect from John Deere dealerships.

James River Equipment encourages feedback as it continues to evolve. As it implements the integration procedures, business will carry on as usual. The company's primary goal is to exceed customer service expectations during and after this transition. James River Equipment is looking forward to serving the unique demands of eastern North Carolina.