JCB of Georgia recently added Natalia Welch to its staff as marketing and business development manager.

After working for JCB corporate for the past seven years, Welch essentially moved “next door” from the North American headquarters of JCB in Pooler, Ga., to the headquarters of JCB of Georgia, also in Pooler, just adjacent to the manufacturing plant.

Welch will be working out of both the Savannah and Kennesaw JCB of Georgia locations. Her responsibilities include working closely with the sales team on managing customer leads and closing sales with key accounts. In addition, she will have the direct responsibility for maintaining existing accounts and developing new relationships with key governmental entities.

Welch stated that overall, she will be responsible for all marketing aspects including: creative development, building JCB brand awareness, establishing a broader presence for the dealership in key markets, maintaining relationships and building a stronger presence with the industry trade organizations. This is in addition to the responsibility of all aspects of the dealership’s governmental sales as well as calling on major accounts.

Welch’s career began in Jacksonville, Fla., where she accepted a position as marketing manager for PCM Delasco, a U.S. subsidiary of a French manufacturer of industrial pumps, headquartered in Paris, France.

Upon joining the staff at JCB Inc., she started in a sales capacity and was responsible for construction equipment sales to the national rental companies (United Rentals, Sunbelt, Hertz, RSC). Several years after being in this position, she was promoted and took on the position of governmental sales manager of North America; she held this position for three years, prior to joining JCB of Georgia.

“What attracted me to JCB of Georgia was the opportunity to learn the dealer aspect of the business after having been in the corporate world. I feel like I have a new unique opportunity to contribute to the dealership’s success, which ultimately makes JCB successful. A manufacturer is only as good as its distributors.”

For more information, visit www.jcbofgeorgia.com. CEG

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