JCB’s Encore Program Brings New Life to Used Equipment

Mon November 09, 2009 - National Edition
Construction Equipment Guide

In an effort to assist both dealers and their customers, heavy equipment manufacturer JCB has launched a program aimed at keeping high-quality used JCB machines available within the marketplace. The Encore Program provides dealers with an affordable opportunity to bring used JCB backhoe loaders and Loadall telescopic handlers back to their original specifications, making them mechanically sound and correcting any cosmetic or other superficial defects.

With the JCB Encore Program, any necessary replacement parts — including non-essential items such as paint and glass — are offered to dealers at a 50 percent discount off their original list prices. After dealers have made their repairs, a JCB representative inspects the machines to ensure the equipment meets the Encore Program’s standards for refurbishment. Those machines that meet or exceed those standards then receive a 90-day powertrain warranty from JCB. According to Mike Werner, vice president of customer support for JCB North America, the Encore Program answers a tremendous need within the heavy equipment industry.

“With the Encore Program, rental equipment dealers can refurbish their used fleets at a discount rather than dumping their older equipment at an auction and getting less in return,” Werner said. “Encore makes it affordable for dealers to bring these machines back to factory specs and then sell them to their existing customers at a profit. This increases the resale value of all JCB machines, which protects the investment of all JCB machine owners. Meanwhile, the customer gets a high-quality machine for far less than the cost of a brand new one.”

Dealer reaction to the Encore Program has been tremendously positive. Jim Cox, president of Casey Equipment in Chicago, Ill., believes the Encore Program has generated additional sales and revenue for his business.

“The Encore Program effectively raises the resale value of our used JCBs,” Cox said. “We’ve been able to provide customers on a tight budget with an excellent piece of equipment they might not otherwise have been able to afford. It’s a win-win situation.”

While the Encore Program is currently only servicing JCB backhoe loaders and Loadall telescopic handlers, the company plans to expand the program to include all JCB machines — including excavators, rough terrain forklifts, track loaders and wheel loaders — by the end of 2009.

For more information, call 912/447-2000 or visit

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